How popular isAltruist?
In September 2026, people searched for Altruist by name about 3,600 times in the United Kingdom, a 24.1% increase from the previous year. These searches made up 5.5% of all United Kingdom sunscreen brand searches, placing Altruist fifth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about sunscreen brands, Altruist appeared in three of the five answers and was the second most recommended of the 14.
Altruist is the fifth most searched of 14 competitors and the second most recommended in AI answers.
La Roche-PosayShare of searches 34.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Banana BoatShare of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
P20Share of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- Piz BuinShare of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AltruistShare of searches 5.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Altruist was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Altruist is the second most recommended of the 14.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Altruist3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nivea3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ambre Solaire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ultrasun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Soltan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Banana Boat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- P200 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Piz Buin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hawaiian Tropic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sunscreen brands
5 answers
Asked ChatGPT
“Which sun cream should I buy in the UK?”
Asked ChatGPT
“What are the best sun cream brands?”
Asked ChatGPT
“What is the best SPF 50 sun cream for your face?”
Searched Google, AI Overview
“sun cream”
Searched Google, AI Overview
“sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Which sunscreen brands compete with Altruist?
Share of searches by month for La Roche-Posay, Banana Boat, P20, Piz Buin, Altruist, Ultrasun, Hawaiian Tropic, Nivea, Ultra Violette, Bondi Sands, Heliocare, Ambre Solaire, Supergoop!, Soltan. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Banana Boat | P20 | Piz Buin | Altruist | Ultrasun | Hawaiian Tropic | Nivea | Ultra Violette | Bondi Sands | Heliocare | Ambre Solaire | Supergoop! | Soltan |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 17% | 6.2% | 6.2% | 5% | 5% | 5% | 3.3% | 7.6% | 4.1% | 4.1% | 3.3% | 5% | 2.8% |
| Nov 2025 | 36.2% | 10.8% | 4.8% | 4.8% | 4.8% | 4.8% | 3.8% | 3.2% | 7.2% | 3.8% | 4.8% | 2.9% | 5.8% | 2.1% |
| Dec 2025 | 34.9% | 12.7% | 4.5% | 4.5% | 4.5% | 4.5% | 3.8% | 3.8% | 6.8% | 4.5% | 4.5% | 3.1% | 5.7% | 2.3% |
| Jan 2026 | 30.4% | 11.1% | 7.4% | 7.4% | 6% | 6% | 4% | 4% | 4.9% | 4% | 4% | 3.4% | 4.9% | 2.4% |
| Feb 2026 | 34.8% | 8.5% | 6.9% | 6.9% | 5.6% | 6.9% | 3.8% | 3.8% | 4.5% | 3.8% | 4.5% | 3.2% | 4.5% | 2.3% |
| Mar 2026 | 35.9% | 5.9% | 7.2% | 5.9% | 7.2% | 7.2% | 3.1% | 5.9% | 3.9% | 3.9% | 3.9% | 2.8% | 4.8% | 2.5% |
| Apr 2026 | 37.3% | 4.1% | 7.5% | 6.1% | 9.1% | 7.5% | 3.3% | 6.1% | 2.7% | 3.3% | 4.1% | 3% | 3.3% | 2.8% |
| May 2026 | 30.3% | 3.3% | 11.1% | 7.4% | 9.1% | 9.1% | 5% | 5% | 2.7% | 3.3% | 3.3% | 3.9% | 2.7% | 3.9% |
| Jun 2026 | 29.7% | 4% | 13.3% | 8.9% | 8.9% | 7.3% | 4% | 5.9% | 2.2% | 3.2% | 2.6% | 3.8% | 2.6% | 3.6% |
| Jul 2026 | 28.3% | 4.6% | 12.7% | 8.5% | 10.4% | 6.9% | 4.6% | 4.6% | 2.5% | 3.1% | 3.1% | 4.2% | 2.5% | 3.9% |
| Aug 2026 | 29% | 7.1% | 10.6% | 8.7% | 8.7% | 7.1% | 4.7% | 4.7% | 3.2% | 3.2% | 3.2% | 3.7% | 2.5% | 3.7% |
| Sep 2026 | 34.1% | 8.3% | 8.3% | 8.3% | 5.5% | 5.5% | 4.5% | 4.5% | 4.5% | 3.7% | 3.7% | 3.6% | 2.9% | 2.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.1% | 22.2K | -32.9% | +5.1 points | |
| 2, moved from 5th to 2nd | 8.3% | 5.4K | -33.3% | +1.2 pointsmoved from 5th to 2nd | |
| 3, moved from 2nd to 3rd | 8.3% | 5.4K | -55.4% | -2.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 8.3% | 5.4K | -45.5% | -0.4 points | |
| 5, moved from 3rd to 5th | 5.5% | 3.6K | -63.6% | -3.1 pointsmoved from 3rd to 5th | |
| 6, held 6th | 5.5% | 3.6K | -55.6% | -1.6 points | |
| 7, held 7th | 4.5% | 2.9K | -46.3% | -0.3 points | |
| 8, held 8th | 4.5% | 2.9K | -46.3% | -0.3 points | |
| 9, moved from 13th to 9th | 4.5% | 2.9K | -19.4% | +1.3 pointsmoved from 13th to 9th | |
| 10, moved from 11th to 10th | 3.7% | 2.4K | -33.3% | +0.5 pointsmoved from 11th to 10th | |
| 11, moved from 12th to 11th | 3.7% | 2.4K | -33.3% | +0.5 pointsmoved from 12th to 11th | |
| 12, moved from 9th to 12th | 3.6% | 2.3K | -44.8% | -0.1 pointsmoved from 9th to 12th | |
| 13, moved from 14th to 13th | 2.9% | 1.9K | -34.5% | +0.4 pointsmoved from 14th to 13th | |
| 14, moved from 10th to 14th | 2.6% | 1.7K | -59% | -1 pointsmoved from 10th to 14th |
34.1%
Held 1st. 22.2K estimated branded searches, -32.9% vs prior month. Share +5.1 points.
8.3%
Moved from 5th to 2nd. 5.4K estimated branded searches, -33.3% vs prior month. Share +1.2 points.
3.
P208.3%
Moved from 2nd to 3rd. 5.4K estimated branded searches, -55.4% vs prior month. Share -2.3 points.
4.Piz Buin
8.3%
Held 4th. 5.4K estimated branded searches, -45.5% vs prior month. Share -0.4 points.
5.
Altruist5.5%
Moved from 3rd to 5th. 3.6K estimated branded searches, -63.6% vs prior month. Share -3.1 points.
6.
Ultrasun5.5%
Held 6th. 3.6K estimated branded searches, -55.6% vs prior month. Share -1.6 points.
4.5%
Held 7th. 2.9K estimated branded searches, -46.3% vs prior month. Share -0.3 points.
8.
Nivea4.5%
Held 8th. 2.9K estimated branded searches, -46.3% vs prior month. Share -0.3 points.
4.5%
Moved from 13th to 9th. 2.9K estimated branded searches, -19.4% vs prior month. Share +1.3 points.
10.
Bondi Sands3.7%
Moved from 11th to 10th. 2.4K estimated branded searches, -33.3% vs prior month. Share +0.5 points.
11.
Heliocare3.7%
Moved from 12th to 11th. 2.4K estimated branded searches, -33.3% vs prior month. Share +0.5 points.
3.6%
Moved from 9th to 12th. 2.3K estimated branded searches, -44.8% vs prior month. Share -0.1 points.
13.
Supergoop!2.9%
Moved from 14th to 13th. 1.9K estimated branded searches, -34.5% vs prior month. Share +0.4 points.
14.
Soltan2.6%
Moved from 10th to 14th. 1.7K estimated branded searches, -59% vs prior month. Share -1 points.
La Roche-Posay sells other things too, so only its searches that name this product count here, like “la roche posay sunscreen”.
Compare popularity between Altruist and its closest rivals
Every comparison with Altruist
13 comparisons
How has branded search demand for Altruist changed in the United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Altruist in the United Kingdom rose from 2.9K to 3.6K.
- Across the 12 months ending September 2026, Altruist’s share of searches among sunscreen brands in the United Kingdom increased from 5% to 5.5%.
- Across the 12 months ending September 2026, Altruist’s share of searches among sunscreen brands in the United Kingdom peaked at 10.4% in July 2026 and was lowest at 4.5% in December 2025.
- Across the 12 months ending September 2026, Altruist rose from 6th to 5th among sunscreen brands in the United Kingdom.
How did search popularity change for United Kingdom sunscreen brands in September 2026?
6 changes
In September 2026, Ultra Violette overtook Ambre Solaire and 3 others to rank 9th among sunscreen brands in the United Kingdom, with 4.5% of the searches.
In September 2026, Bondi Sands overtook Ambre Solaire and Soltan to rank 10th among sunscreen brands in the United Kingdom, with 3.7% of the searches.
In September 2026, Heliocare overtook Ambre Solaire and Soltan to rank 11th among sunscreen brands in the United Kingdom, with 3.7% of the searches.
In September 2026, Banana Boat overtook P20 and 2 others to rank 2nd among sunscreen brands in the United Kingdom, with 8.3% of the searches.
In September 2026, La Roche-Posay gained share of searches among sunscreen brands in the United Kingdom, from 29% to 34.1%.
In September 2026, Altruist lost share of searches among sunscreen brands in the United Kingdom, from 8.7% to 5.5%.
How are Altruist’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Altruist’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- altruist sunscreen
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Is Altruist your brand?
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