Brandwave

How popular isActionstep?

In September 2026, people searched for Actionstep by name about 2,900 times in the United Kingdom, a 19.4% decrease from the previous year. These searches made up 13.7% of all United Kingdom legal practice software searches, placing Actionstep second out of seven brands. When we asked both ChatGPT and Google AI Overviews about legal practice software, Actionstep appeared in two of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

Actionstep is the second most searched of 7 competitors and the seventh most recommended in AI answers.

  1. ClioShare of searches 69.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ActionstepShare of searches 13.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  3. LEAPShare of searches 6.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. MyCaseShare of searches 4.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. SmokeballShare of searches 2.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top legal practice software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Actionstep was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Actionstep is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clio1st
  2. LEAP2nd
  3. Osprey Approach3rd
  4. Access Legal4th
  5. Smokeball5th
  6. MyCase6th
  7. Actionstep7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LEAP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Osprey Approach4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Access Legal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Actionstep2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MyCase2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smokeball1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about legal practice software

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which legal practice software compete with Actionstep?

Actionstep against legal practice software in the United Kingdom, by month

Share of searches by month for Clio, Actionstep, LEAP, MyCase, Smokeball, Access Legal. The figures are in the table below the chart.

View monthly share of searches table
MonthClioActionstepLEAPMyCaseSmokeballAccess LegalOsprey Approach
Oct 202571.9%14.3%3.5%3.5%2.9%2.9%1%
Nov 202570%17%3.4%4.2%2.3%2.3%0.8%
Dec 202569.9%16.7%3.4%4.2%1.8%2.8%1.2%
Jan 202671.5%14%3.5%4.2%2.3%3.5%1%
Feb 202671.9%14.1%4.3%3.5%2.3%2.9%1%
Mar 202673%14.5%4%2.9%2.4%2.4%0.85%
Apr 202672.5%14.2%4.3%2.9%1.9%2.9%1.3%
May 202674.1%12%5%3.6%2%2.4%0.85%
Jun 202670.8%13.9%6.2%3.4%2.3%2.3%1%
Jul 202668.1%16.3%5.6%4.1%2.2%2.7%0.96%
Aug 202675.3%12.2%4.5%3%2%2%1.1%
Sep 202669.9%13.7%6.1%4.2%2.8%2.3%0.99%
  1. 1.Clio

    69.9%

    Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share -5.3 points.

  2. 2.Actionstep

    13.7%

    Held 2nd. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.5 points.

  3. 3.LEAP

    6.1%

    Held 3rd. 1.3K estimated branded searches, +47.7% vs prior month. Share +1.7 points.

  4. 4.MyCase

    4.2%

    Held 4th. 880 estimated branded searches, +49.2% vs prior month. Share +1.2 points.

  5. 5.Smokeball

    2.8%

    Moved from 6th to 5th. 590 estimated branded searches, +51.3% vs prior month. Share +0.8 points.

  6. Moved from 5th to 6th. 480 estimated branded searches, +23.1% vs prior month. Share +0.3 points.

  7. Held 7th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Actionstep and its closest rivals

Every comparison with Actionstep

6 comparisons

How has branded search demand for Actionstep changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Actionstep in the United Kingdom fell from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, Actionstep’s share of searches among legal practice software in the United Kingdom decreased from 14.3% to 13.7%.
  • Across the 12 months ending September 2026, Actionstep’s share of searches among legal practice software in the United Kingdom peaked at 17% in November 2025 and was lowest at 12% in May 2026.

How did search popularity change for United Kingdom legal practice software in September 2026?

6 changes
  1. In September 2026, Smokeball overtook Access Legal to rank 5th among legal practice software in the United Kingdom, with 2.8% of the searches.

  2. In September 2026, LEAP gained share of searches among legal practice software in the United Kingdom, from 4.5% to 6.1%.

  3. In September 2026, Actionstep gained share of searches among legal practice software in the United Kingdom, from 12.2% to 13.7%.

  4. In September 2026, MyCase gained share of searches among legal practice software in the United Kingdom, from 3% to 4.2%.

  5. In September 2026, Clio lost share of searches among legal practice software in the United Kingdom, from 75.3% to 69.9%.

  6. Estimated monthly branded searches for Access Legal in the United Kingdom fell 33.3% over 12 measured months, from 720 to 480 in September 2026.

How are Actionstep’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Actionstep’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • actionstep

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How the Brand Demand Index is measured

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Is Actionstep your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.