Brandwave

Actionstep vs Osprey Approach:Which is more popular?

In September 2026, Actionstep had more branded searches than Osprey Approach among legal practice software in the United Kingdom. Actionstep had about 2,900 branded searches, while Osprey Approach had 210. Actionstep made up 13.7% of all legal practice software searches we track, and Osprey Approach accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about legal practice software, Osprey Approach appeared in four of the five answers and Actionstep in two. Osprey Approach was mentioned before Actionstep in every answer that named either.

Among legal practice software in the United Kingdom in September 2026

Who do people search for more?

Actionstep, about 14 searches for every 1 for Osprey Approach

Actionstep 2.9K searchesOsprey Approach 210 searches

Who does AI mention more?

Osprey Approach, mentioned in 4 of 5 answers, Actionstep in 2

Osprey Approach in 4 of 5Actionstep in 2 of 5

Who does AI recommend more?

Osprey Approach, named ahead of Actionstep in 4 of 4 answers

Osprey Approach first in 4Actionstep never first

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Top legal practice software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Osprey Approach was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Actionstep was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Osprey Approach was listed before Actionstep in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clio1st
  2. LEAP2nd
  3. Osprey Approach3rd
  4. Access Legal4th
  5. Smokeball5th
  6. MyCase6th
  7. Actionstep7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LEAP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Osprey Approach4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Access Legal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Actionstep2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MyCase2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smokeball1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about legal practice software

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Actionstep or Osprey Approach more popular in search?

This chart shows how often people search Google for Actionstep and Osprey Approach by name. Each line represents a brand's share of searches for all seven legal practice software we track, month by month, from searches in United Kingdom.

Actionstep and Osprey Approach among legal practice software in the United Kingdom, by month

Share of searches by month for Actionstep, Osprey Approach. The figures are in the table below the chart.

View monthly share of searches table
MonthClioActionstepLEAPMyCaseSmokeballAccess LegalOsprey Approach
Oct 202571.9%14.3%3.5%3.5%2.9%2.9%1%
Nov 202570%17%3.4%4.2%2.3%2.3%0.8%
Dec 202569.9%16.7%3.4%4.2%1.8%2.8%1.2%
Jan 202671.5%14%3.5%4.2%2.3%3.5%1%
Feb 202671.9%14.1%4.3%3.5%2.3%2.9%1%
Mar 202673%14.5%4%2.9%2.4%2.4%0.85%
Apr 202672.5%14.2%4.3%2.9%1.9%2.9%1.3%
May 202674.1%12%5%3.6%2%2.4%0.85%
Jun 202670.8%13.9%6.2%3.4%2.3%2.3%1%
Jul 202668.1%16.3%5.6%4.1%2.2%2.7%0.96%
Aug 202675.3%12.2%4.5%3%2%2%1.1%
Sep 202669.9%13.7%6.1%4.2%2.8%2.3%0.99%

How has the Actionstep and Osprey Approach comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom legal practice software in September 2026?

2 changes
  1. In September 2026, Actionstep gained share of searches among legal practice software in the United Kingdom, from 12.2% to 13.7%.

  2. Estimated monthly branded searches for Osprey Approach in the United Kingdom fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Actionstep’s and Osprey Approach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Actionstep

1 branded search term

  • actionstep

Osprey Approach

1 branded search term

  • osprey approach

How the Brand Demand Index is measured

Other head-to-heads among legal practice software

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