Harcourts vs Property Brokers:Which is more popular by branded search in New Zealand?
In August 2026, Property Brokers had more branded searches than Harcourts among whakatane real estate agencies in New Zealand. Property Brokers was estimated to have 430 branded searches compared to Harcourts’ 350, and held a 30.1% Share of Search versus Harcourts’ 24.5%.
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Which is more popular in search, Harcourts or Property Brokers?
Compare Whakatane real estate agencies using branded searches made in Whakatāne. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Property Brokers, Harcourts. The figures are in the table below the chart.
View monthly share of search table
| Month | Property Brokers | Ray White | Harcourts | Arizto | Bayleys | PGG Wrightson Real Estate |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.2% | 26.7% | 23.1% | 13.9% | 10.6% | 1.5% |
| Nov 2025 | 23.8% | 28.1% | 21.3% | 14% | 11.1% | 1.7% |
| Dec 2025 | 18.8% | 27.2% | 25.2% | 15.3% | 11.4% | 2% |
| Jan 2026 | 27.5% | 25.9% | 22.7% | 13.4% | 8.9% | 1.6% |
| Feb 2026 | 24.1% | 23.2% | 26.6% | 15.4% | 10% | 0.83% |
| Mar 2026 | 23.3% | 22.9% | 23.3% | 18.6% | 11.1% | 0.79% |
| Apr 2026 | 25.6% | 25% | 25% | 11.9% | 10.8% | 1.7% |
| May 2026 | 25.5% | 24.8% | 25.5% | 11.3% | 11.3% | 1.4% |
| Jun 2026 | 26.8% | 25.2% | 29.9% | 9.4% | 7.1% | 1.6% |
| Jul 2026 | 31.1% | 27.2% | 21.9% | 9.9% | 8.6% | 1.3% |
| Aug 2026 | 30.1% | 25.2% | 24.5% | 11.9% | 7% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Harcourts and Property Brokers comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 11 months ending August 2026: Harcourts took it in December 2025, Property Brokers took it in January 2026, Harcourts took it in February 2026, Property Brokers took it in April 2026, Harcourts took it in June 2026, Property Brokers took it in July 2026.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among whakatane real estate agencies in New Zealand moved from 23.1% to 24.5%, and its estimated monthly branded searches moved from 630 to 350.
- Across the 11 months ending August 2026, Property Brokers’ estimated Share of Search among whakatane real estate agencies in New Zealand moved from 24.2% to 30.1%, and its estimated monthly branded searches moved from 660 to 430.
How did search popularity change for New Zealand whakatane real estate agencies in August 2026?
2 changes
In August 2026, Harcourts gained estimated Share of Search among whakatane real estate agencies in New Zealand, from 21.9% to 24.5%.
In August 2026, Property Brokers lost estimated Share of Search among whakatane real estate agencies in New Zealand, from 31.1% to 30.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Harcourts’ and Property Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harcourts
44 branded search terms
- harcourt's
- harcourts
- harcourts agents
- harcourts ashburton
- harcourts auckland
- harcourts auckland rentals
- harcourts blenheim
- harcourts blenheim nz
- harcourts blenheim rentals
- harcourts christchurch
- harcourts christchurch nz
- harcourts hamilton
- harcourts hastings
- harcourts hastings nz
- harcourts houses for sale
- harcourts houses for sale ashburton
- harcourts houses for sale blenheim
- harcourts invercargill
- harcourts new zealand
- harcourts nz
- harcourts property for sale
- harcourts property management
- harcourts real estate
- harcourts real estate agents
- harcourts real estate ashburton
- harcourts real estate blenheim
- harcourts real estate hastings
- harcourts real estate rentals
- harcourts rentals
- harcourts rentals blenheim
- harcourts rentals hastings
- harcourts rotorua
- harcourts rotorua rentals
- harcourts taupo
- harcourts tauranga
- harcourts timaru
- harcourts timaru nz
- harcourts wellington
- harcourts whakatane
- harcourts whanganui
- harcourts whangarei
- harcourts.net
- harcourtstaupo
- harcourtswhangarei
Property Brokers
30 branded search terms
- property brokers
- property brokers ashburton
- property brokers co nz
- property brokers hastings
- property brokers hastings nz
- property brokers hastings rentals
- property brokers kapiti
- property brokers kapiti coast
- property brokers listings
- property brokers masterton
- property brokers napier
- property brokers new zealand
- property brokers nz
- property brokers paraparaumu
- property brokers property management
- property brokers queenstown
- property brokers real estate
- property brokers real estate ashburton
- property brokers rentals
- property brokers rentals hastings
- property brokers timaru
- property brokers timaru rentals
- property brokers wanganui
- property brokers whakatane
- property brokers whanganui
- propertybrokers
- propertybrokers co nz
- propertybrokers co nz hastings
- propertybrokers.co.nz
- propertybrokers.co.nz hastings
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