Brandwave

Tauranga orthodontic clinics in New Zealand:Which brands are most popular in search?

In August 2026, Dan Smethurst Orthodontist was the most searched among tauranga orthodontic clinics in New Zealand, with an estimated 850 branded searches and 66.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Dan Smethurst Orthodontist66.9%
  2. Bay Orthodontics30.7%
  3. The Orthodontic Hub2.4%

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Share of SearchLeaderboard

Compare Tauranga orthodontic clinics using branded searches made in Tauranga. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tauranga orthodontic clinics in New Zealand, by month

Share of Search by month for Dan Smethurst Orthodontist, Bay Orthodontics, The Orthodontic Hub. The figures are in the table below the chart.

View monthly share of search table
MonthDan Smethurst OrthodontistBay OrthodonticsThe Orthodontic Hub
Oct 202565.3%31.7%3%
Nov 202568.1%28.9%3%
Dec 202564.3%32.7%3.1%
Jan 202665%32.5%2.5%
Feb 202662.9%33.6%3.4%
Mar 202662.9%33.6%3.5%
Apr 202660%37.1%2.9%
May 202666.9%30.7%2.4%
Jun 202664.1%33.8%2.1%
Jul 202670.2%27.7%2.1%
Aug 202666.9%30.7%2.4%
Sep 2026———

This month’s ranking, August 2026

  1. held 1st · 850 estimated branded searches · -14.1% vs prior month · -3.3 points

  2. held 2nd · 390 estimated branded searches · 0% vs prior month · +3 points

  3. held 3rd · 30 estimated branded searches · 0% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among tauranga orthodontic clinics in New Zealand?

In August 2026, Dan Smethurst Orthodontist was the most searched among tauranga orthodontic clinics in New Zealand, with an estimated 850 branded searches and 66.9% estimated Share of Search within this set. Bay Orthodontics is in 2nd place, 36.2 percentage points behind at 30.7% Share of Search.

New Zealand tauranga orthodontic clinics, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dan Smethurst Orthodontist65.3% → 66.9%70.2%Jul 202660%Apr 20261st
Bay Orthodontics31.7% → 30.7%37.1%Apr 202627.7%Jul 20262nd
The Orthodontic Hub3% → 2.4%3.5%Mar 20262.1%Jun 20263rd

Each finding as a sentence

  • Across the 11 months ending August 2026, Dan Smethurst Orthodontist’s estimated Share of Search among tauranga orthodontic clinics in New Zealand increased from 65.3% to 66.9%.
  • Across the 11 months ending August 2026, Bay Orthodontics’ estimated Share of Search among tauranga orthodontic clinics in New Zealand decreased from 31.7% to 30.7%.
  • Across the 11 months ending August 2026, The Orthodontic Hub’s estimated Share of Search among tauranga orthodontic clinics in New Zealand decreased from 3% to 2.4%.
  • Across the 11 months ending August 2026, Dan Smethurst Orthodontist’s estimated Share of Search among tauranga orthodontic clinics in New Zealand peaked at 70.2% in July 2026 and was lowest at 60% in April 2026.
  • Across the 11 months ending August 2026, Bay Orthodontics’ estimated Share of Search among tauranga orthodontic clinics in New Zealand peaked at 37.1% in April 2026 and was lowest at 27.7% in July 2026.
  • Across the 11 months ending August 2026, The Orthodontic Hub’s estimated Share of Search among tauranga orthodontic clinics in New Zealand peaked at 3.5% in March 2026 and was lowest at 2.1% in June 2026.

How did search popularity change for New Zealand tauranga orthodontic clinics in August 2026?

  1. In August 2026, Bay Orthodontics gained estimated Share of Search among tauranga orthodontic clinics in New Zealand, from 27.7% to 30.7%.

  2. In August 2026, Dan Smethurst Orthodontist lost estimated Share of Search among tauranga orthodontic clinics in New Zealand, from 70.2% to 66.9%.

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