Bay Orthodontics vs Dan Smethurst Orthodontist:Which is more popular by branded search in New Zealand?
In August 2026, Dan Smethurst Orthodontist had more branded searches than Bay Orthodontics among tauranga orthodontic clinics in New Zealand. Dan Smethurst Orthodontist was estimated to have 1.4K branded searches compared to Bay Orthodontics’ 720, and held a 61.9% Share of Search versus Bay Orthodontics’ 33%.
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Which is more popular in search, Bay Orthodontics or Dan Smethurst Orthodontist?
Compare Tauranga orthodontic clinics using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dan Smethurst Orthodontist, Bay Orthodontics. The figures are in the table below the chart.
View monthly share of search table
| Month | Dan Smethurst Orthodontist | Bay Orthodontics | The Orthodontic Hub |
|---|---|---|---|
| Oct 2025 | 60.1% | 34.1% | 5.8% |
| Nov 2025 | 62.1% | 31% | 6.9% |
| Dec 2025 | 59.1% | 36% | 4.9% |
| Jan 2026 | 60% | 34.3% | 5.7% |
| Feb 2026 | 58.8% | 36.2% | 5% |
| Mar 2026 | 55.8% | 38.9% | 5.3% |
| Apr 2026 | 51.5% | 44% | 4.5% |
| May 2026 | 62.2% | 33.2% | 4.6% |
| Jun 2026 | 59.2% | 35.9% | 4.9% |
| Jul 2026 | 64.7% | 31% | 4.3% |
| Aug 2026 | 61.9% | 33% | 5% |
| Sep 2026 | — | — | — |
How has the Bay Orthodontics and Dan Smethurst Orthodontist comparison changed over the last 12 months?
3 findings
- Dan Smethurst Orthodontist was ahead of Bay Orthodontics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bay Orthodontics’ estimated Share of Search among tauranga orthodontic clinics in New Zealand moved from 34.1% to 33%, and its estimated monthly branded searches moved from 590 to 720.
- Across the 11 months ending August 2026, Dan Smethurst Orthodontist’s estimated Share of Search among tauranga orthodontic clinics in New Zealand moved from 60.1% to 61.9%, and its estimated monthly branded searches moved from 1K to 1.4K.
How did search popularity change for New Zealand tauranga orthodontic clinics in August 2026?
2 changes
In August 2026, Bay Orthodontics gained estimated Share of Search among tauranga orthodontic clinics in New Zealand, from 31% to 33%.
In August 2026, Dan Smethurst Orthodontist lost estimated Share of Search among tauranga orthodontic clinics in New Zealand, from 64.7% to 61.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Bay Orthodontics’ and Dan Smethurst Orthodontist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bay Orthodontics
1 branded search term
- bay orthodontics
Dan Smethurst Orthodontist
4 branded search terms
- av ortho
- dan smethurst
- dan smethurst orthodontics
- dan smethurst orthodontist
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.