Brandwave

RecruitNet vs Tradestaff:Which is more popular?

In September 2026, Tradestaff had more branded searches than RecruitNet among taupo recruitment agencies in New Zealand. Tradestaff had about 40 branded searches, while RecruitNet had 0. Tradestaff made up 33.3% of all taupo recruitment agency searches we track, and RecruitNet accounted for 0%. When we asked ChatGPT and Google AI Overviews about taupo recruitment agencies, RecruitNet appeared in two of the five answers and Tradestaff in one. RecruitNet was mentioned before Tradestaff in two out of three answers that named either.

Among taupo recruitment agencies in New Zealand in September 2026

Who do people search for more?

Tradestaff, the only one of the two with measured searches

Tradestaff 40 searchesRecruitNet 0 searches

Who does AI mention more?

RecruitNet, mentioned in 2 of 5 answers, Tradestaff in 1

RecruitNet in 2 of 5Tradestaff in 1 of 5

Who does AI recommend more?

RecruitNet, named ahead of Tradestaff in 2 of 3 answers

RecruitNet first in 2Tradestaff first in 1

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Top taupo recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RecruitNet was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tradestaff was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. RecruitNet was listed before Tradestaff in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Taupo Employment Services1st
  2. Gig Workforce2nd
  3. Talent ID3rd
  4. RecruitNet4th
  5. Tradestaff5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Taupo Employment Services5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gig Workforce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Talent ID3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RecruitNet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tradestaff1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about taupo recruitment agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is RecruitNet or Tradestaff more popular in search?

This chart shows how often people search Google for RecruitNet and Tradestaff by name. Each line represents a brand's share of searches for all five taupo recruitment agencies we track, month by month, from searches in New Zealand.

RecruitNet and Tradestaff among taupo recruitment agencies in New Zealand, by month

Share of searches by month for Tradestaff, RecruitNet. The figures are in the table below the chart.

View monthly share of searches table
MonthTaupo Employment ServicesTradestaffTalent IDGig WorkforceRecruitNet
Oct 202531.3%50%12.5%6.3%0%
Nov 202521.1%52.6%10.5%15.8%0%
Dec 202518.2%63.6%9.1%9.1%0%
Jan 202629.4%47.1%11.8%5.9%5.9%
Feb 202641.2%41.2%11.8%5.9%0%
Mar 202641.2%47.1%5.9%5.9%0%
Apr 202630.8%38.5%15.4%15.4%0%
May 202652.9%35.3%5.9%5.9%0%
Jun 202643.8%37.5%12.5%6.3%0%
Jul 202641.7%41.7%8.3%8.3%0%
Aug 202628.6%50%14.3%7.1%0%
Sep 202641.7%33.3%16.7%8.3%0%

How has the RecruitNet and Tradestaff comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand taupo recruitment agencies in September 2026?

2 changes
  1. In September 2026, Taupo Employment Services overtook Tradestaff to become the leader among taupo recruitment agencies in New Zealand, with 41.7% of the searches.

  2. In September 2026, Tradestaff lost share of searches among taupo recruitment agencies in New Zealand, from 50% to 33.3%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using RecruitNet’s and Tradestaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

RecruitNet

1 branded search term

  • recruitnet

Tradestaff

8 branded search terms

  • trade staff
  • trade staff recruitment
  • tradestaff
  • tradestaff jobs
  • tradestaff payroll
  • tradestaff recruitment
  • tradestaff taupo
  • tradestaff whakatane

How the Brand Demand Index is measured

Other head-to-heads among taupo recruitment agencies

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