Rotorua funeral directors in New Zealand:Which brands are most popular in search?
In August 2026, Collingwood Funeral Home was the most searched among rotorua funeral directors in New Zealand, with an estimated 930 branded searches and 66.4% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare Rotorua funeral directors using branded searches made in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Collingwood Funeral Home, Osbornes Funeral Directors, Haven Falls. The figures are in the table below the chart.
View monthly share of search table
| Month | Collingwood Funeral Home | Osbornes Funeral Directors | Haven Falls |
|---|---|---|---|
| Oct 2025 | 65.2% | 21.7% | 13% |
| Nov 2025 | 72.9% | 14.6% | 12.5% |
| Dec 2025 | 59.8% | 17.9% | 22.2% |
| Jan 2026 | 60.3% | 20.6% | 19% |
| Feb 2026 | 48.8% | 30.7% | 20.5% |
| Mar 2026 | 59.8% | 18.9% | 21.3% |
| Apr 2026 | 76% | 9.3% | 14.7% |
| May 2026 | 74.1% | 11.6% | 14.3% |
| Jun 2026 | 68.3% | 18.3% | 13.5% |
| Jul 2026 | 69.5% | 12.5% | 18% |
| Aug 2026 | 66.4% | 17.1% | 16.4% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.4% | 930 | +4.5% | -3.1 points | |
| 2, moved from 3rd to 2nd | 17.1% | 240 | +50% | +4.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.4% | 230 | 0% | -1.5 pointsmoved from 2nd to 3rd |
66.4%
held 1st · 930 estimated branded searches · +4.5% vs prior month · -3.1 points
17.1%
moved from 3rd to 2nd · 240 estimated branded searches · +50% vs prior month · +4.6 points
16.4%
moved from 2nd to 3rd · 230 estimated branded searches · 0% vs prior month · -1.5 points
Compare search popularity between leading brands
Which brand is most popular in search among rotorua funeral directors in New Zealand?
3 brands
In August 2026, Collingwood Funeral Home was the most searched among rotorua funeral directors in New Zealand, with an estimated 930 branded searches and 66.4% estimated Share of Search within this set. Osbornes Funeral Directors is in 2nd place, 49.3 percentage points behind at 17.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Collingwood Funeral Home | 65.2% → 66.4% | 76%Apr 2026 | 48.8%Feb 2026 | 1st |
 Osbornes Funeral Directors | 21.7% → 17.1% | 30.7%Feb 2026 | 9.3%Apr 2026 | 2nd |
 Haven Falls | 13% → 16.4% | 22.2%Dec 2025 | 12.5%Nov 2025 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Collingwood Funeral Home’s estimated Share of Search among rotorua funeral directors in New Zealand increased from 65.2% to 66.4%.
- Across the 11 months ending August 2026, Osbornes Funeral Directors’ estimated Share of Search among rotorua funeral directors in New Zealand decreased from 21.7% to 17.1%.
- Across the 11 months ending August 2026, Haven Falls’ estimated Share of Search among rotorua funeral directors in New Zealand increased from 13% to 16.4%.
- Across the 11 months ending August 2026, Collingwood Funeral Home’s estimated Share of Search among rotorua funeral directors in New Zealand peaked at 76% in April 2026 and was lowest at 48.8% in February 2026.
- Across the 11 months ending August 2026, Osbornes Funeral Directors’ estimated Share of Search among rotorua funeral directors in New Zealand peaked at 30.7% in February 2026 and was lowest at 9.3% in April 2026.
- Across the 11 months ending August 2026, Haven Falls’ estimated Share of Search among rotorua funeral directors in New Zealand peaked at 22.2% in December 2025 and was lowest at 12.5% in November 2025.
How did search popularity change for New Zealand rotorua funeral directors in August 2026?
3 changes
In August 2026, Osbornes Funeral Directors overtook Haven Falls to rank 2nd among rotorua funeral directors in New Zealand, at 17.1%.
In August 2026, Collingwood Funeral Home lost estimated Share of Search among rotorua funeral directors in New Zealand, from 69.5% to 66.4%.
In August 2026, Haven Falls lost estimated Share of Search among rotorua funeral directors in New Zealand, from 18% to 16.4%.
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