Collingwood Funeral Home vs Osbornes Funeral Directors:Which is more popular by branded search in New Zealand?
In August 2026, Collingwood Funeral Home had more branded searches than Osbornes Funeral Directors among rotorua funeral directors in New Zealand. Collingwood Funeral Home was estimated to have 1.3K branded searches compared to Osbornes Funeral Directors’ 340, and held a 38.8% Share of Search versus Osbornes Funeral Directors’ 10%.
Follow Collingwood Funeral Home vs Osbornes Funeral Directors and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Collingwood Funeral Home or Osbornes Funeral Directors?
Compare Rotorua funeral directors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Collingwood Funeral Home, Osbornes Funeral Directors. The figures are in the table below the chart.
View monthly share of search table
| Month | Haven Falls | Collingwood Funeral Home | Osbornes Funeral Directors |
|---|---|---|---|
| Oct 2025 | 47.2% | 38.7% | 14.1% |
| Nov 2025 | 50.3% | 40.6% | 9% |
| Dec 2025 | 52% | 37.6% | 10.3% |
| Jan 2026 | 54.3% | 35% | 10.7% |
| Feb 2026 | 49.8% | 31.1% | 19.1% |
| Mar 2026 | 51% | 38.3% | 10.7% |
| Apr 2026 | 54.5% | 40% | 5.5% |
| May 2026 | 46.3% | 46.3% | 7.4% |
| Jun 2026 | 50.6% | 38% | 11.4% |
| Jul 2026 | 54.8% | 39% | 6.2% |
| Aug 2026 | 51.2% | 38.8% | 10% |
| Sep 2026 | — | — | — |
How has the Collingwood Funeral Home and Osbornes Funeral Directors comparison changed over the last 12 months?
3 findings
- Collingwood Funeral Home was ahead of Osbornes Funeral Directors in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Collingwood Funeral Home’s estimated Share of Search among rotorua funeral directors in New Zealand moved from 38.7% to 38.8%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 11 months ending August 2026, Osbornes Funeral Directors’ estimated Share of Search among rotorua funeral directors in New Zealand moved from 14.1% to 10%, and its estimated monthly branded searches moved from 460 to 340.
How did search popularity change for New Zealand rotorua funeral directors in August 2026?
1 change
In August 2026, Osbornes Funeral Directors gained estimated Share of Search among rotorua funeral directors in New Zealand, from 6.2% to 10%.
How each brand is measured
Brandwave collects information about searches that people make online using Collingwood Funeral Home’s and Osbornes Funeral Directors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Collingwood Funeral Home
2 branded search terms
- collingwood funeral home
- collingwood funeral home rotorua
Osbornes Funeral Directors
3 branded search terms
- osbornes funeral directors
- osbornes funeral directors rotorua
- osbornes rotorua
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.