Resonant vs Spectral:Which is more popular in New Zealand?
In October 2026, Resonant had more branded searches than Spectral among Palmerston North civil and structural engineering consultancies in New Zealand. Resonant had about 90 branded searches, while Spectral had 40. Resonant made up 36% of all Palmerston North civil and structural engineering consultancy searches we track, and Spectral accounted for 16%. When we asked ChatGPT and Google AI Overviews about Palmerston North civil and structural engineering consultancies, Resonant appeared in all three answers and Spectral in none.
Who do people search for more?
Resonant, about 2 searches for every 1 for Spectral
Who does AI mention more?
Resonant, mentioned in every answer we collected
Who does AI recommend more?
Resonant, the only one of the two named
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Top Palmerston North civil and structural engineering consultancies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Resonant appeared in all three answers. Spectral did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about Palmerston North civil and structural engineering consultancies
3 answers
Asked ChatGPT
“Which civil and structural engineering consultancy should I hire in Palmerston North, New Zealand?”
Asked ChatGPT
“What are the best civil and structural engineering consultancies in Palmerston North, New Zealand?”
Asked ChatGPT
“What's the best civil and structural engineering consultancy in Palmerston North, New Zealand for a building project?”
Searched Google, AI Overview
“structural engineer palmerston north”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“engineering consultancies palmerston north”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Resonant or Spectral more popular in search?
This chart shows how often people search Google for Resonant and Spectral by name. Each line represents a brand's share of searches for all six Palmerston North civil and structural engineering consultancies we track, month by month, from searches in New Zealand.
Share of searches by month for Resonant, Spectral. The figures are in the table below the chart.
View monthly share of searches table
| Month | Resonant | Beca | Spectral | Stantec | Silvester Clark | Vert-X |
|---|---|---|---|---|---|---|
| Nov 2025 | 41.7% | 25% | 13.9% | 11.1% | 5.6% | 2.8% |
| Dec 2025 | 35% | 30% | 10% | 15% | 5% | 5% |
| Jan 2026 | 28.6% | 32.1% | 14.3% | 14.3% | 3.6% | 7.1% |
| Feb 2026 | 41.4% | 20.7% | 17.2% | 10.3% | 6.9% | 3.4% |
| Mar 2026 | 34.4% | 28.1% | 15.6% | 9.4% | 9.4% | 3.1% |
| Apr 2026 | 38.1% | 33.3% | 9.5% | 9.5% | 4.8% | 4.8% |
| May 2026 | 50% | 21.4% | 14.3% | 7.1% | 3.6% | 3.6% |
| Jun 2026 | 38.7% | 29% | 12.9% | 6.5% | 6.5% | 6.5% |
| Jul 2026 | 28.6% | 28.6% | 14.3% | 14.3% | 4.8% | 9.5% |
| Aug 2026 | 41.4% | 31% | 10.3% | 6.9% | 3.4% | 6.9% |
| Sep 2026 | 40% | 24% | 12% | 12% | 4% | 8% |
| Oct 2026 | 36% | 20% | 16% | 12% | 8% | 8% |
How has branded search for Resonant and Spectral changed in New Zealand over the last 12 months?
3 findings
- Resonant was ahead of Spectral in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Resonant’s share of searches among Palmerston North civil and structural engineering consultancies in New Zealand moved from 41.7% to 36%, and its estimated monthly branded searches moved from 150 to 90.
- Across the 12 months ending October 2026, Spectral’s share of searches among Palmerston North civil and structural engineering consultancies in New Zealand moved from 13.9% to 16%, and its estimated monthly branded searches moved from 50 to 40.
How did search popularity change for New Zealand Palmerston North civil and structural engineering consultancies in October 2026?
2 changes
In October 2026, Spectral gained share of searches among Palmerston North civil and structural engineering consultancies in New Zealand, from 12% to 16%.
In October 2026, Resonant lost share of searches among Palmerston North civil and structural engineering consultancies in New Zealand, from 40% to 36%.
How are Resonant’s and Spectral’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Resonant’s and Spectral’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Palmerston North civil and structural engineering consultancies
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