Brandwave

How popular isSpectral in search?

In August 2026, there were an estimated 10 branded searches for Spectral in New Zealand which held steady over the last 11 months. Spectral holds 0.07% estimated Share of Search among New Zealand palmerston north civil and structural engineering consultancies and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Beca97.6%
  2. Silvester Clark2%
  3. Resonant0.21%
  4. Vert-X0.14%
  5. Spectral0.07%
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Which palmerston north civil and structural engineering consultancies compete with Spectral?

Spectral against palmerston north civil and structural engineering consultancies in New Zealand, by month

Share of Search by month for Beca, Spectral. The figures are in the table below the chart.

View monthly share of search table
MonthBecaSilvester ClarkResonantVert-XSpectral
Oct 202597.3%2.2%0.36%0.14%0.07%
Nov 202596.9%2.2%0.64%0.07%0.14%
Dec 202597.6%2%0.27%0.09%0.09%
Jan 202697.4%2%0.35%0.09%0.18%
Feb 202697.4%2%0.36%0.07%0.14%
Mar 202697.5%1.9%0.39%0.06%0.17%
Apr 202697.6%1.9%0.35%0.07%0.14%
May 202697.1%2.3%0.35%0.07%0.14%
Jun 202696.8%2.5%0.49%0.14%0.07%
Jul 202697.6%1.9%0.21%0.07%0.14%
Aug 202697.6%2%0.21%0.14%0.07%
Sep 2026—————

  1. 1.Beca

    97.6%

    held 1st · 13.8K estimated branded searches · -2.1% vs prior month · -0.1 points

  2. 2.Silvester Clark

    2%

    held 2nd · 280 estimated branded searches · 0% vs prior month · 0 points

  3. 3.Resonant

    0.21%

    held 3rd · 30 estimated branded searches · 0% vs prior month · 0 points

  4. 4.Vert-X

    0.14%

    moved from 5th to 4th · 20 estimated branded searches · +100% vs prior month · +0.1 points

  5. 5.Spectral

    0.07%

    moved from 4th to 5th · 10 estimated branded searches · -50% vs prior month · -0.1 points

Compare search popularity between Spectral and its closest rivals

How has branded search demand for Spectral changed in New Zealand over the last 12 months?

How did search popularity change for New Zealand palmerston north civil and structural engineering consultancies in August 2026?

  1. In August 2026, Vert-X rose from 5th to 4th among palmerston north civil and structural engineering consultancies in New Zealand.

  2. In August 2026, Spectral fell from 4th to 5th among palmerston north civil and structural engineering consultancies in New Zealand.

  3. Estimated monthly branded searches for Resonant in New Zealand fell 40% over 11 measured months, from 50 to 30 in August 2026.

How is Spectral measured?

Brandwave collects information about searches that people make online using Spectral’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • spectral engineering

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How the Brand Demand Index is measured

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