Del Mar vs Scotts Brewing Co:Which is more popular in New Zealand?
In October 2026, Scotts Brewing Co had more branded searches than Del Mar among Oamaru and Waitaki restaurants in New Zealand. Scotts Brewing Co had about 4,700 branded searches, while Del Mar had 1,360. Scotts Brewing Co made up 40.7% of all Oamaru and Waitaki restaurant searches we track, and Del Mar accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about Oamaru and Waitaki restaurants, Scotts Brewing Co appeared in two of the three answers and Del Mar in one. Scotts Brewing Co was mentioned before Del Mar in every answer that named either.
Who do people search for more?
Scotts Brewing Co, about 3 searches for every 1 for Del Mar
Who does AI mention more?
Scotts Brewing Co, mentioned in 2 of 3 answers, Del Mar in 1
Who does AI recommend more?
Scotts Brewing Co, named ahead of Del Mar in 2 of 2 answers
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Top Oamaru and Waitaki restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, Scotts Brewing Co was mentioned in two out of three: in two of the three ChatGPT answers. Del Mar was mentioned in one out of three: in one of the three ChatGPT answers. Scotts Brewing Co was listed before Del Mar in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cucina3 of 3Named in 3 of 3 ChatGPT answers
Star and Garter3 of 3Named in 3 of 3 ChatGPT answers- Scotts Brewing Co2 of 3Named in 2 of 3 ChatGPT answers
Riverstone Kitchen2 of 3Named in 2 of 3 ChatGPT answers- Del Mar1 of 3Named in 1 of 3 ChatGPT answers
See every answer about Oamaru and Waitaki restaurants
3 answers
Asked ChatGPT
“Which restaurant should I go to in Oamaru, New Zealand?”
Asked ChatGPT
“What are the best restaurants in Oamaru, New Zealand?”
Asked ChatGPT
“What's the best restaurant in Oamaru, New Zealand for a meal out?”
Searched Google, AI Overview
“oamaru restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“oamaru dinner”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Del Mar or Scotts Brewing Co more popular in search?
This chart shows how often people search Google for Del Mar and Scotts Brewing Co by name. Each line represents a brand's share of searches for all five Oamaru and Waitaki restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Scotts Brewing Co, Del Mar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Scotts Brewing Co | Riverstone Kitchen | Del Mar | Cucina | Star and Garter |
|---|---|---|---|---|---|
| Nov 2025 | 41% | 36% | 9.8% | 7.7% | 5.4% |
| Dec 2025 | 41.9% | 36.5% | 8.9% | 8.2% | 4.5% |
| Jan 2026 | 40% | 35.3% | 10.6% | 9.8% | 4.3% |
| Feb 2026 | 46.4% | 30.3% | 8.3% | 10.4% | 4.6% |
| Mar 2026 | 41.8% | 31.3% | 10.5% | 10.6% | 5.8% |
| Apr 2026 | 34.7% | 37% | 12.4% | 10.3% | 5.6% |
| May 2026 | 35.6% | 36.4% | 13.1% | 9.5% | 5.4% |
| Jun 2026 | 29.3% | 38.9% | 14.5% | 12.4% | 4.8% |
| Jul 2026 | 31.8% | 35.2% | 14.3% | 14.5% | 4.3% |
| Aug 2026 | 37% | 30.1% | 15.9% | 11.6% | 5.3% |
| Sep 2026 | 38.8% | 32.7% | 13.3% | 10.3% | 4.9% |
| Oct 2026 | 40.7% | 34.5% | 11.8% | 8.8% | 4.2% |
How has branded search for Del Mar and Scotts Brewing Co changed in New Zealand over the last 12 months?
3 findings
- Scotts Brewing Co was ahead of Del Mar in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Del Mar’s share of searches among Oamaru and Waitaki restaurants in New Zealand moved from 9.8% to 11.8%, and its estimated monthly branded searches moved from 1.3K to 1.4K.
- Across the 12 months ending October 2026, Scotts Brewing Co’s share of searches among Oamaru and Waitaki restaurants in New Zealand moved from 41% to 40.7%, and its estimated monthly branded searches moved from 5.5K to 4.7K.
How did search popularity change for New Zealand Oamaru and Waitaki restaurants in October 2026?
2 changes
In October 2026, Scotts Brewing Co gained share of searches among Oamaru and Waitaki restaurants in New Zealand, from 38.8% to 40.7%.
In October 2026, Del Mar lost share of searches among Oamaru and Waitaki restaurants in New Zealand, from 13.3% to 11.8%.
How are Del Mar’s and Scotts Brewing Co’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Del Mar’s and Scotts Brewing Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Del Mar
3 branded search terms
- del mar
- del mar oamaru
- delmar oamaru
Scotts Brewing Co
5 branded search terms
- scotts brewery oamaru
- scotts brewing
- scotts brewing co
- scotts brewing co menu
- scotts brewing oamaru
Other head-to-heads among Oamaru and Waitaki restaurants
- Scotts Brewing Co vs Riverstone Kitchen: compare popularity
- Scotts Brewing Co vs Cucina: compare popularity
- Scotts Brewing Co vs Star and Garter: compare popularity
- Riverstone Kitchen vs Del Mar: compare popularity
- Riverstone Kitchen vs Cucina: compare popularity
- Riverstone Kitchen vs Star and Garter: compare popularity
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