Brandwave

How popular isDel Mar?

In October 2026, people searched for Del Mar by name about 1,360 times in New Zealand, about the same as the previous year. These searches made up 11.8% of all New Zealand Oamaru and Waitaki restaurant searches, placing Del Mar third out of five restaurants. When we asked both ChatGPT and Google AI Overviews about Oamaru and Waitaki restaurants, Del Mar appeared in one of the three answers and was the fifth most recommended of the five.

Search and AI answers in October 2026

Del Mar is the third most searched of 5 competitors and the fifth most recommended in the AI answers we collected.

  1. Scotts Brewing CoShare of searches 40.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  2. Riverstone KitchenShare of searches 34.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  3. Del MarShare of searches 11.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  4. CucinaShare of searches 8.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. Star and GarterShare of searches 4.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
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Top Oamaru and Waitaki restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Del Mar was mentioned in one out of three: in one of the three ChatGPT answers. Del Mar is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cucina1st
  2. Riverstone Kitchen2nd
  3. Star and Garter3rd
  4. Scotts Brewing Co4th
  5. Del Mar5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Oamaru and Waitaki restaurants

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Del Mar compared with other New Zealand Oamaru and Waitaki restaurants?

Del Mar against Oamaru and Waitaki restaurants in New Zealand, by month

Share of searches by month for Scotts Brewing Co, Riverstone Kitchen, Del Mar, Cucina, Star and Garter. The figures are in the table below the chart.

View monthly share of searches table
MonthScotts Brewing CoRiverstone KitchenDel MarCucinaStar and Garter
Nov 202541%36%9.8%7.7%5.4%
Dec 202541.9%36.5%8.9%8.2%4.5%
Jan 202640%35.3%10.6%9.8%4.3%
Feb 202646.4%30.3%8.3%10.4%4.6%
Mar 202641.8%31.3%10.5%10.6%5.8%
Apr 202634.7%37%12.4%10.3%5.6%
May 202635.6%36.4%13.1%9.5%5.4%
Jun 202629.3%38.9%14.5%12.4%4.8%
Jul 202631.8%35.2%14.3%14.5%4.3%
Aug 202637%30.1%15.9%11.6%5.3%
Sep 202638.8%32.7%13.3%10.3%4.9%
Oct 202640.7%34.5%11.8%8.8%4.2%

  1. 1.Scotts Brewing Co

    40.7%

    Held 1st. 4.7K estimated branded searches, +22.7% vs prior month. Share +1.8 points.

  2. 2.Riverstone Kitchen

    34.5%

    Held 2nd. 4K estimated branded searches, +23.9% vs prior month. Share +1.9 points.

  3. 3.Del Mar

    11.8%

    Held 3rd. 1.4K estimated branded searches, +3.8% vs prior month. Share -1.5 points.

  4. 4.Cucina

    8.8%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share -1.5 points.

  5. 5.Star and Garter

    4.2%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share -0.7 points.

Compare popularity between Del Mar and its closest rivals

Every comparison with Del Mar

4 comparisons

How has branded search demand for Del Mar changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Del Mar in New Zealand held steady, from 1.3K to 1.4K.
  • Across the 12 months ending October 2026, Del Mar’s share of searches among Oamaru and Waitaki restaurants in New Zealand increased from 9.8% to 11.8%.
  • Across the 12 months ending October 2026, Del Mar’s share of searches among Oamaru and Waitaki restaurants in New Zealand peaked at 15.9% in August 2026 and was lowest at 8.3% in February 2026.

How did search popularity change for New Zealand Oamaru and Waitaki restaurants in October 2026?

5 changes

  1. In October 2026, Riverstone Kitchen gained share of searches among Oamaru and Waitaki restaurants in New Zealand, from 32.7% to 34.5%.

  2. In October 2026, Scotts Brewing Co gained share of searches among Oamaru and Waitaki restaurants in New Zealand, from 38.8% to 40.7%.

  3. In October 2026, Cucina lost share of searches among Oamaru and Waitaki restaurants in New Zealand, from 10.3% to 8.8%.

  4. In October 2026, Del Mar lost share of searches among Oamaru and Waitaki restaurants in New Zealand, from 13.3% to 11.8%.

  5. In October 2026, Star and Garter lost share of searches among Oamaru and Waitaki restaurants in New Zealand, from 4.9% to 4.2%.

How are Del Mar’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Del Mar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • del mar
  • del mar oamaru
  • delmar oamaru

Do you work for Del Mar? To request corrections or removal please contact us via our support page and we will be happy to assist.

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