How popular isDel Mar in search?
In August 2026, there were an estimated 1.7K branded searches for Del Mar in New Zealand which is down 25.9% over the last 11 months. Del Mar holds 14.9% estimated Share of Search among New Zealand oamaru and waitaki restaurants and is ranked 3rd of 4 competitors for search popularity.
Riverstone Kitchen44.3%
Scotts Brewing Co31.7%Del Mar14.9%
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Which oamaru and waitaki restaurants compete with Del Mar?
Share of Search by month for Riverstone Kitchen, Scotts Brewing Co, Del Mar, Cucina. The figures are in the table below the chart.
View monthly share of search table
| Month | Riverstone Kitchen | Scotts Brewing Co | Del Mar | Cucina |
|---|---|---|---|---|
| Oct 2025 | 48.2% | 30.5% | 14.7% | 6.5% |
| Nov 2025 | 49.4% | 31% | 14.1% | 5.5% |
| Dec 2025 | 50.4% | 31.9% | 11.7% | 5.9% |
| Jan 2026 | 48.5% | 30.3% | 14.1% | 7% |
| Feb 2026 | 42.7% | 35.2% | 14.5% | 7.6% |
| Mar 2026 | 44.2% | 32.6% | 15.4% | 7.8% |
| Apr 2026 | 52.1% | 27.3% | 13.1% | 7.5% |
| May 2026 | 51% | 28.4% | 13.6% | 7% |
| Jun 2026 | 55% | 24% | 11.9% | 9.2% |
| Jul 2026 | 49.8% | 26.3% | 13% | 10.8% |
| Aug 2026 | 44.3% | 31.7% | 14.9% | 9.1% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.3% | 5.1K | -16.3% | -5.5 points | |
| 2, held 2nd | 31.7% | 3.7K | +13.3% | +5.4 points | |
| 3, held 3rd | 14.9% | 1.7K | +7.5% | +1.9 points | |
| 4, held 4th | 9.1% | 1.1K | -21.1% | -1.7 points |
44.3%
held 1st · 5.1K estimated branded searches · -16.3% vs prior month · -5.5 points
31.7%
held 2nd · 3.7K estimated branded searches · +13.3% vs prior month · +5.4 points
3.
14.9%
held 3rd · 1.7K estimated branded searches · +7.5% vs prior month · +1.9 points
4.
9.1%
held 4th · 1.1K estimated branded searches · -21.1% vs prior month · -1.7 points
Compare search popularity between Del Mar and its closest rivals
How has branded search demand for Del Mar changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Del Mar in New Zealand fell from 2.3K to 1.7K.
- Across the 11 months ending August 2026, Del Mar’s estimated Share of Search among oamaru and waitaki restaurants in New Zealand peaked at 15.4% in March 2026 and was lowest at 11.7% in December 2025.
How did search popularity change for New Zealand oamaru and waitaki restaurants in August 2026?
4 changes
In August 2026, Scotts Brewing Co gained estimated Share of Search among oamaru and waitaki restaurants in New Zealand, from 26.3% to 31.7%.
In August 2026, Del Mar gained estimated Share of Search among oamaru and waitaki restaurants in New Zealand, from 13% to 14.9%.
In August 2026, Riverstone Kitchen lost estimated Share of Search among oamaru and waitaki restaurants in New Zealand, from 49.8% to 44.3%.
In August 2026, Cucina lost estimated Share of Search among oamaru and waitaki restaurants in New Zealand, from 10.8% to 9.1%.
How is Del Mar measured?
Brandwave collects information about searches that people make online using Del Mar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- del mar oamaru
- del mar restaurant oamaru
- delmar oamaru
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Is Del Mar your brand?
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