CodeBlue vs First Focus:Which is more popular by branded search in New Zealand?
In August 2026, CodeBlue had more branded searches than First Focus among christchurch IT service providers in New Zealand. CodeBlue was estimated to have 130 branded searches compared to First Focus’ 90, and held a 37.1% Share of Search versus First Focus’ 25.7%.
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Which is more popular in search, CodeBlue or First Focus?
Compare Christchurch IT service providers using branded searches made in Christchurch. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CodeBlue, First Focus. The figures are in the table below the chart.
View monthly share of search table
| Month | CodeBlue | First Focus | OxygenIT | OneHQ |
|---|---|---|---|---|
| Oct 2025 | 54.2% | 4.2% | 29.2% | 12.5% |
| Nov 2025 | 62.5% | 8.3% | 20.8% | 8.3% |
| Dec 2025 | 60% | 6.7% | 26.7% | 6.7% |
| Jan 2026 | 65.2% | 4.3% | 21.7% | 8.7% |
| Feb 2026 | 48% | 12% | 28% | 12% |
| Mar 2026 | 58.1% | 19.4% | 16.1% | 6.5% |
| Apr 2026 | 42.9% | 25% | 25% | 7.1% |
| May 2026 | 42.9% | 28.6% | 25% | 3.6% |
| Jun 2026 | 34% | 23.4% | 36.2% | 6.4% |
| Jul 2026 | 38.7% | 19.4% | 29% | 12.9% |
| Aug 2026 | 37.1% | 25.7% | 25.7% | 11.4% |
| Sep 2026 | — | — | — | — |
How has the CodeBlue and First Focus comparison changed over the last 12 months?
3 findings
- CodeBlue was ahead of First Focus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among christchurch IT service providers in New Zealand moved from 54.2% to 37.1%, and its estimated monthly branded searches held steady at 130.
- Across the 11 months ending August 2026, First Focus’ estimated Share of Search among christchurch IT service providers in New Zealand moved from 4.2% to 25.7%, and its estimated monthly branded searches moved from 10 to 90.
How did search popularity change for New Zealand christchurch IT service providers in August 2026?
2 changes
In August 2026, First Focus overtook OxygenIT to rank 2nd among christchurch IT service providers in New Zealand, at 25.7%.
In August 2026, CodeBlue lost estimated Share of Search among christchurch IT service providers in New Zealand, from 38.7% to 37.1%.
How each brand is measured
Brandwave collects information about searches that people make online using CodeBlue’s and First Focus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CodeBlue
12 branded search terms
- code blue it
- code blue it services
- codeblue auckland
- codeblue christchurch
- codeblue fujifilm
- codeblue hamilton
- codeblue it
- codeblue managed services
- codeblue new zealand
- codeblue nz
- codeblue wellington
- codeblue.co.nz
First Focus
8 branded search terms
- first focus
- first focus auckland
- first focus christchurch
- first focus core
- first focus it
- first focus new zealand
- first focus nz
- firstfocus
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