Brandwave

Hotel Britomart vs Sofitel Auckland Viaduct Harbour:Which is more popular?

In September 2026, Hotel Britomart had more branded searches than Sofitel Auckland Viaduct Harbour among Auckland hotels in New Zealand. Hotel Britomart had about 18,700 branded searches, while Sofitel Auckland Viaduct Harbour had 12,100. Hotel Britomart made up 14.8% of all Auckland hotel searches we track, and Sofitel Auckland Viaduct Harbour accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about Auckland hotels, Hotel Britomart appeared in three of the four answers and Sofitel Auckland Viaduct Harbour in one. Hotel Britomart was mentioned before Sofitel Auckland Viaduct Harbour in every answer.

Among Auckland hotels in New Zealand in September 2026

Who do people search for more?

Hotel Britomart, about 55% more searches than Sofitel Auckland Viaduct Harbour

Hotel Britomart 18.7K searchesSofitel Auckland Viaduct Harbour 12.1K searches

Who does AI mention more?

Hotel Britomart, mentioned in 3 of 4 answers, Sofitel Auckland Viaduct Harbour in 1

Hotel Britomart in 3 of 4Sofitel Auckland Viaduct Harbour in 1 of 4

Who does AI recommend more?

Hotel Britomart, named ahead of Sofitel Auckland Viaduct Harbour in every answer

Hotel Britomart first in 3Sofitel Auckland Viaduct Harbour never first

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Top Auckland hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hotel Britomart was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sofitel Auckland Viaduct Harbour was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Hotel Britomart was listed before Sofitel Auckland Viaduct Harbour in every answer.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hotel Britomart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Park Hyatt Auckland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • InterContinental Auckland2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hotel DeBrett2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • M Social Auckland2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sofitel Auckland Viaduct Harbour1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cordis Auckland0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Novotel Auckland Airport0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pullman Auckland0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SkyCity Grand Hotel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland hotels

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Hotel Britomart or Sofitel Auckland Viaduct Harbour more popular in search?

This chart shows how often people search Google for Hotel Britomart and Sofitel Auckland Viaduct Harbour by name. Each line represents a brand's share of searches for all ten Auckland hotels we track, month by month, from searches in New Zealand.

Hotel Britomart and Sofitel Auckland Viaduct Harbour among Auckland hotels in New Zealand, by month

Share of searches by month for Hotel Britomart, Sofitel Auckland Viaduct Harbour. The figures are in the table below the chart.

View monthly share of searches table
MonthCordis AucklandHotel BritomartPark Hyatt AucklandNovotel Auckland AirportSofitel Auckland Viaduct HarbourPullman AucklandInterContinental AucklandHotel DeBrettM Social AucklandSkyCity Grand Hotel
Oct 202535.8%13.3%13.1%12.8%8.5%7.4%3.1%2.5%1.7%1.7%
Nov 202534.8%14.4%15.7%12.5%8.3%5.9%3%2.5%1.7%1.3%
Dec 202532.3%13.3%17.7%11.5%9.4%6.7%3.4%2.8%1.5%1.5%
Jan 202635.9%13.9%13.3%12.8%8.5%6.1%3.1%3.1%1.7%1.7%
Feb 202631.4%14.7%13.9%13.5%11%6.4%3.3%2.7%1.8%1.4%
Mar 202635%14.3%15.6%12.4%8.3%6%3%2.5%1.7%1.3%
Apr 202632.4%13.9%14.5%14.1%9.4%6.7%3.4%2.2%1.5%1.9%
May 202631.6%13.6%14.7%13.8%9.2%8%3.3%2.2%1.8%1.8%
Jun 202634.7%12.8%13.8%15.1%8.2%7.2%3%2%1.6%1.6%
Jul 202636.8%11.1%15.4%13%8.7%7.6%2.6%1.7%1.4%1.7%
Aug 202634.8%11.5%17.1%12.3%10%6%3%2%1.6%1.6%
Sep 202633.2%14.8%14.8%11.8%9.6%6.8%2.8%2.3%1.9%1.9%

How has the Hotel Britomart and Sofitel Auckland Viaduct Harbour comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland hotels in September 2026?

1 change

  1. In September 2026, Hotel Britomart overtook Park Hyatt Auckland and Novotel Auckland Airport to rank 2nd among Auckland hotels in New Zealand, with 14.8% of the searches.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Hotel Britomart’s and Sofitel Auckland Viaduct Harbour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hotel Britomart

5 branded search terms

  • adina hotel britomart
  • hotel britomart
  • hotel britomart breakfast
  • hotelbritomart
  • the hotel britomart

Sofitel Auckland Viaduct Harbour

1 branded search term

  • sofitel auckland

How the Brand Demand Index is measured

Other head-to-heads among Auckland hotels

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