Finance New Zealand vs UDC Finance:Which is more popular?
In September 2026, UDC Finance had more branded searches than Finance New Zealand among equipment finance in New Zealand. UDC Finance had about 13,500 branded searches, while Finance New Zealand had 390. UDC Finance made up 94.1% of all equipment finance searches we track, and Finance New Zealand accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about equipment finance, Finance New Zealand appeared in four of the five answers and UDC Finance in three. UDC Finance was mentioned before Finance New Zealand in every answer.
Who do people search for more?
UDC Finance, about 35 searches for every 1 for Finance New Zealand
Who does AI mention more?
Finance New Zealand, mentioned in 4 of 5 answers, UDC Finance in 3
Who does AI recommend more?
UDC Finance, named ahead of Finance New Zealand in every answer
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Top equipment finance in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Finance New Zealand was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. UDC Finance was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. UDC Finance was listed before Finance New Zealand in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Finance New Zealand4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UDC Finance3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Speirs Finance3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
De Lage Landen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FlexiRent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about equipment finance
5 answers
Asked ChatGPT
“Which equipment finance provider should I use in New Zealand?”
Asked ChatGPT
“What are the best equipment finance providers in New Zealand?”
Asked ChatGPT
“What's the best equipment finance provider in New Zealand for new machinery?”
Searched Google, AI Overview
“equipment finance nz”
Searched Google, AI Overview
“machinery finance nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Finance New Zealand or UDC Finance more popular in search?
This chart shows how often people search Google for Finance New Zealand and UDC Finance by name. Each line represents a brand's share of searches for all five equipment finance we track, month by month, from searches in New Zealand.
Share of searches by month for UDC Finance, Finance New Zealand. The figures are in the table below the chart.
View monthly share of searches table
| Month | UDC Finance | Finance New Zealand | Speirs Finance | De Lage Landen | FlexiRent |
|---|---|---|---|---|---|
| Oct 2025 | 92.4% | 3.1% | 3.1% | 1.1% | 0.32% |
| Nov 2025 | 92.9% | 3.1% | 2.5% | 1.1% | 0.32% |
| Dec 2025 | 94.4% | 2.6% | 2.1% | 0.56% | 0.4% |
| Jan 2026 | 94.9% | 2.6% | 1.7% | 0.6% | 0.2% |
| Feb 2026 | 93.3% | 3.1% | 2.1% | 1.1% | 0.4% |
| Mar 2026 | 93.6% | 3.1% | 2.1% | 0.92% | 0.2% |
| Apr 2026 | 94.5% | 2.7% | 1.8% | 0.77% | 0.21% |
| May 2026 | 93.2% | 3.1% | 2.5% | 0.88% | 0.32% |
| Jun 2026 | 93.8% | 3.1% | 2.1% | 0.72% | 0.26% |
| Jul 2026 | 94.8% | 2.6% | 1.7% | 0.73% | 0.13% |
| Aug 2026 | 94.4% | 2.6% | 2.1% | 0.73% | 0.2% |
| Sep 2026 | 94.1% | 2.7% | 2.2% | 0.63% | 0.35% |
How has the Finance New Zealand and UDC Finance comparison changed over the last 12 months?
3 findings
- UDC Finance was ahead of Finance New Zealand in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Finance New Zealand’s share of searches among equipment finance in New Zealand moved from 3.1% to 2.7%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, UDC Finance’s share of searches among equipment finance in New Zealand moved from 92.4% to 94.1%, and its estimated monthly branded searches moved from 11.7K to 13.5K.
How did search popularity change for New Zealand equipment finance in September 2026?
1 change
Estimated monthly branded searches for UDC Finance in New Zealand rose 15.4% over 12 measured months, from 11.7K to 13.5K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Finance New Zealand’s and UDC Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Finance New Zealand
1 branded search term
- finance new zealand
UDC Finance
3 branded search terms
- udc
- udc finance
- udcfinance
Other head-to-heads among equipment finance
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