Nexstand vs Twelve South:Which is more popular?
In September 2026, Twelve South had more branded searches than Nexstand among laptop stand brands in New Zealand. Twelve South had about 90 branded searches, while Nexstand had 50. Twelve South made up 52.9% of all laptop stand brand searches we track, and Nexstand accounted for 29.4%. When we asked ChatGPT and Google AI Overviews about laptop stand brands, Nexstand and Twelve South each appeared in four of the five answers. Twelve South was mentioned before Nexstand in three out of four answers.
Who do people search for more?
Twelve South, about 80% more searches than Nexstand
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Twelve South, named ahead of Nexstand in 3 of 4 answers
Follow Nexstand vs Twelve South and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top laptop stand brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nexstand was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Twelve South was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Twelve South was listed before Nexstand in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Twelve South1st
Rain Design2nd- Nexstand3rd
Kensington4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Twelve South4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nexstand4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rain Design3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kensington3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop stand brands
5 answers
Asked ChatGPT
“Which laptop stand brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best laptop stand brands in New Zealand?”
Asked ChatGPT
“What's the best laptop stand brand in New Zealand for better desk posture?”
Searched Google, AI Overview
“laptop stand nz”
Searched Google, AI Overview
“portable laptop stand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Nexstand or Twelve South more popular in search?
This chart shows how often people search Google for Nexstand and Twelve South by name. Each line represents a brand's share of searches for all four laptop stand brands we track, month by month, from searches in New Zealand.
Share of searches by month for Twelve South, Nexstand. The figures are in the table below the chart.
View monthly share of searches table
| Month | Twelve South | Nexstand | Rain Design | Kensington |
|---|---|---|---|---|
| Oct 2025 | 47.4% | 26.3% | 21.1% | 5.3% |
| Nov 2025 | 50% | 27.8% | 11.1% | 11.1% |
| Dec 2025 | 52.9% | 23.5% | 11.8% | 11.8% |
| Jan 2026 | 34.6% | 38.5% | 23.1% | 3.8% |
| Feb 2026 | 35.7% | 42.9% | 14.3% | 7.1% |
| Mar 2026 | 35.7% | 35.7% | 21.4% | 7.1% |
| Apr 2026 | 50% | 27.8% | 16.7% | 5.6% |
| May 2026 | 50% | 28.6% | 14.3% | 7.1% |
| Jun 2026 | 41.2% | 17.6% | 29.4% | 11.8% |
| Jul 2026 | 57.9% | 21.1% | 15.8% | 5.3% |
| Aug 2026 | 47.4% | 21.1% | 21.1% | 10.5% |
| Sep 2026 | 52.9% | 29.4% | 11.8% | 5.9% |
How has the Nexstand and Twelve South comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Nexstand took it in January 2026, Twelve South took it in April 2026.
- Across the 12 months ending September 2026, Nexstand’s share of searches among laptop stand brands in New Zealand moved from 26.3% to 29.4%, and its estimated monthly branded searches held steady at 50.
- Across the 12 months ending September 2026, Twelve South’s share of searches among laptop stand brands in New Zealand moved from 47.4% to 52.9%, and its estimated monthly branded searches held steady at 90.
How did search popularity change for New Zealand laptop stand brands in September 2026?
2 changes
In September 2026, Nexstand gained share of searches among laptop stand brands in New Zealand, from 21.1% to 29.4%.
In September 2026, Twelve South gained share of searches among laptop stand brands in New Zealand, from 47.4% to 52.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Nexstand’s and Twelve South’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nexstand
2 branded search terms
- nexstand
- nexstand laptop stand
Twelve South
1 branded search term
- twelve south
Other head-to-heads among laptop stand brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.