rekordbox vs Serato:Which is more popular?
In September 2026, Serato had more branded searches than rekordbox among DJ software in New Zealand. Serato had about 1,000 branded searches, while rekordbox had 880. Serato made up 38.8% of all DJ software searches we track, and rekordbox accounted for 34.1%. When we asked ChatGPT and Google AI Overviews about DJ software, both rekordbox and Serato appeared in all five answers. rekordbox was mentioned before Serato in three out of five answers.
Who do people search for more?
Serato, about 14% more searches than rekordbox
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
rekordbox, named ahead of Serato in 3 of 5 answers
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Top DJ software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both rekordbox and Serato showed up in all five answers. rekordbox was listed before Serato in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Serato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- rekordbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
VirtualDJ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mixxx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
djay4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Traktor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Engine DJ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about DJ software
5 answers
Asked ChatGPT
“Which DJ software should I use in New Zealand?”
Asked ChatGPT
“What are the best DJ software brands in New Zealand?”
Asked ChatGPT
“What's the best DJ software in New Zealand for mixing music?”
Searched Google, AI Overview
“best dj software”
Searched Google, AI Overview
“dj mixing software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is rekordbox or Serato more popular in search?
This chart shows how often people search Google for rekordbox and Serato by name. Each line represents a brand's share of searches for all seven DJ software we track, month by month, from searches in New Zealand.
Share of searches by month for Serato, rekordbox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Serato | rekordbox | VirtualDJ | djay | Mixxx | Traktor | Engine DJ |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 33.9% | 16.3% | 4.7% | 3.7% | 5.8% | 1.7% |
| Nov 2025 | 43.9% | 29.7% | 13.2% | 3.7% | 3% | 4.7% | 1.7% |
| Dec 2025 | 34.2% | 34.2% | 16.4% | 3.8% | 3.8% | 5.8% | 1.7% |
| Jan 2026 | 41.4% | 31.8% | 12.4% | 3.5% | 2.9% | 5.4% | 2.5% |
| Feb 2026 | 37.6% | 33.1% | 14.7% | 4.1% | 3.4% | 5.3% | 1.9% |
| Mar 2026 | 41.3% | 31.7% | 12.4% | 4.4% | 4.4% | 4.4% | 1.3% |
| Apr 2026 | 35.5% | 35.5% | 13.8% | 5% | 3.9% | 5% | 1.4% |
| May 2026 | 43.2% | 29.2% | 13% | 4.7% | 3.7% | 3.7% | 2.7% |
| Jun 2026 | 37.9% | 33.3% | 14.8% | 4.2% | 3.4% | 4.2% | 2.3% |
| Jul 2026 | 53.5% | 24.1% | 10.7% | 3% | 2.3% | 4.7% | 1.7% |
| Aug 2026 | 53.5% | 24.8% | 11% | 3.1% | 3.1% | 3.1% | 1.4% |
| Sep 2026 | 38.8% | 34.1% | 15.1% | 3.5% | 3.5% | 3.5% | 1.6% |
How has the rekordbox and Serato comparison changed over the last 12 months?
3 findings
- Serato was ahead of rekordbox in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, rekordbox’s share of searches among DJ software in New Zealand moved from 33.9% to 34.1%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending September 2026, Serato’s share of searches among DJ software in New Zealand moved from 33.9% to 38.8%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for New Zealand DJ software in September 2026?
2 changes
In September 2026, rekordbox gained share of searches among DJ software in New Zealand, from 24.8% to 34.1%.
In September 2026, Serato lost share of searches among DJ software in New Zealand, from 53.5% to 38.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using rekordbox’s and Serato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among DJ software
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