Practice Plus vs Tend:Which is more popular in New Zealand?
In October 2026, Practice Plus had more branded searches than Tend among telehealth providers in New Zealand. Practice Plus had about 2,900 branded searches, while Tend had 2,040. Practice Plus made up 36.1% of all telehealth provider searches we track, and Tend accounted for 25.4%. When we asked ChatGPT and Google AI Overviews about telehealth providers, Tend appeared in all five answers and Practice Plus in four. Tend was mentioned before Practice Plus in every answer.
Who do people search for more?
Practice Plus, about 42% more searches than Tend
Who does AI mention more?
Tend, mentioned in every answer we collected
Who does AI recommend more?
Tend, named ahead of Practice Plus in every answer
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Top telehealth providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tend appeared in all five answers. Practice Plus was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tend was listed before Practice Plus in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Tend1st
CareHQ2nd- Practice Plus3rd
Bettr4th
Emergency Consult5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tend5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CareHQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Practice Plus4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bettr3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Emergency Consult2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about telehealth providers
5 answers
Asked ChatGPT
“Which telehealth provider should I use in New Zealand?”
Asked ChatGPT
“What are the best telehealth providers in New Zealand?”
Asked ChatGPT
“What's the best telehealth provider in New Zealand for a quick doctor consult?”
Searched Google, AI Overview
“telehealth providers nz”
Searched Google, AI Overview
“gp online nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Practice Plus or Tend more popular in search?
This chart shows how often people search Google for Practice Plus and Tend by name. Each line represents a brand's share of searches for all five telehealth providers we track, month by month, from searches in New Zealand.
Share of searches by month for Practice Plus, Tend. The figures are in the table below the chart.
View monthly share of searches table
| Month | Practice Plus | Tend | CareHQ | Bettr | Emergency Consult |
|---|---|---|---|---|---|
| Nov 2025 | 45.3% | 15.5% | 15.6% | 14.4% | 9.2% |
| Dec 2025 | 51.1% | 11.2% | 18.4% | 10.9% | 8.4% |
| Jan 2026 | 53.7% | 12.1% | 14.9% | 12.1% | 7.2% |
| Feb 2026 | 47.9% | 13% | 16.5% | 14.7% | 7.9% |
| Mar 2026 | 42.6% | 16.3% | 19.1% | 16.3% | 5.7% |
| Apr 2026 | 44.4% | 14.5% | 19.9% | 15.2% | 6% |
| May 2026 | 43.8% | 14.7% | 19.6% | 14.7% | 7.3% |
| Jun 2026 | 39.6% | 27.4% | 14.3% | 12.2% | 6.5% |
| Jul 2026 | 47.8% | 14.9% | 17.4% | 12.1% | 7.8% |
| Aug 2026 | 42.9% | 16.2% | 19.1% | 11.4% | 10.3% |
| Sep 2026 | 40.7% | 19.1% | 18.1% | 12.1% | 10% |
| Oct 2026 | 36.1% | 25.4% | 16.2% | 13.3% | 9% |
How has branded search for Practice Plus and Tend changed in New Zealand over the last 12 months?
3 findings
- Practice Plus was ahead of Tend in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Practice Plus’ share of searches among telehealth providers in New Zealand moved from 45.3% to 36.1%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending October 2026, Tend’s share of searches among telehealth providers in New Zealand moved from 15.5% to 25.4%, and its estimated monthly branded searches moved from 990 to 2K.
How did search popularity change for New Zealand telehealth providers in October 2026?
2 changes
In October 2026, Tend gained share of searches among telehealth providers in New Zealand, from 19.1% to 25.4%.
In October 2026, Practice Plus lost share of searches among telehealth providers in New Zealand, from 40.7% to 36.1%.
How are Practice Plus’ and Tend’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Practice Plus’ and Tend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Practice Plus
1 branded search term
- practice plus
Tend
2 branded search terms
- tend health
- tend health limited
Other head-to-heads among telehealth providers
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