Microsoft Entra vs Okta:Which is more popular?
In September 2026, Okta had more branded searches than Microsoft Entra among workforce identity platforms in New Zealand. Okta had about 1,300 branded searches, while Microsoft Entra had 390. Okta made up 60.5% of all workforce identity platform searches we track, and Microsoft Entra accounted for 18.1%. When we asked ChatGPT and Google AI Overviews about workforce identity platforms, Microsoft Entra appeared in all five answers and Okta in four. Microsoft Entra was mentioned before Okta in three out of four answers.
Who do people search for more?
Okta, about 3 searches for every 1 for Microsoft Entra
Who does AI mention more?
Microsoft Entra, mentioned in every answer we collected
Who does AI recommend more?
Microsoft Entra, named ahead of Okta in 3 of 4 answers
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Top workforce identity platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Entra appeared in all five answers. Okta was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Entra was listed before Okta in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Microsoft Entra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Okta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
JumpCloud3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- CyberArk Workforce Identity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ping Identity2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cisco Duo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about workforce identity platforms
5 answers
Asked ChatGPT
“Which workforce identity platform should I use in New Zealand?”
Asked ChatGPT
“What are the best workforce identity platforms in New Zealand?”
Asked ChatGPT
“What's the best workforce identity platform in New Zealand for a small IT team?”
Searched Google, AI Overview
“secure access management”
Searched Google, AI Overview
“workforce identity platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Microsoft Entra or Okta more popular in search?
This chart shows how often people search Google for Microsoft Entra and Okta by name. Each line represents a brand's share of searches for all six workforce identity platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Okta, Microsoft Entra. The figures are in the table below the chart.
View monthly share of searches table
| Month | Okta | Microsoft Entra | Cisco Duo | JumpCloud | Ping Identity | CyberArk Workforce Identity |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.6% | 11% | 6.4% | 5.7% | 3.3% | 0% |
| Nov 2025 | 73.9% | 10.2% | 7.2% | 6.4% | 2.3% | 0% |
| Dec 2025 | 72.1% | 6.8% | 10.5% | 7.8% | 2.7% | 0% |
| Jan 2026 | 74% | 7.1% | 10.2% | 5.5% | 3.1% | 0% |
| Feb 2026 | 68.4% | 9.1% | 11.7% | 7.4% | 3.5% | 0% |
| Mar 2026 | 69.7% | 9.7% | 10.5% | 6.1% | 3.6% | 0.36% |
| Apr 2026 | 70% | 9.9% | 9.9% | 7.6% | 2.7% | 0% |
| May 2026 | 71.4% | 9.7% | 8.8% | 6.5% | 3.7% | 0% |
| Jun 2026 | 72.4% | 10.6% | 8.7% | 4.3% | 3.9% | 0% |
| Jul 2026 | 74.2% | 11.1% | 8.4% | 3.7% | 2.7% | 0% |
| Aug 2026 | 67.7% | 14% | 8.7% | 6.1% | 3.5% | 0% |
| Sep 2026 | 60.5% | 18.1% | 11.2% | 6.5% | 3.7% | 0% |
How has the Microsoft Entra and Okta comparison changed over the last 12 months?
3 findings
- Okta was ahead of Microsoft Entra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Entra’s share of searches among workforce identity platforms in New Zealand moved from 11% to 18.1%, and its estimated monthly branded searches moved from 330 to 390.
- Across the 12 months ending September 2026, Okta’s share of searches among workforce identity platforms in New Zealand moved from 73.6% to 60.5%, and its estimated monthly branded searches moved from 2.2K to 1.3K.
How did search popularity change for New Zealand workforce identity platforms in September 2026?
2 changes
In September 2026, Microsoft Entra gained share of searches among workforce identity platforms in New Zealand, from 14% to 18.1%.
In September 2026, Okta lost share of searches among workforce identity platforms in New Zealand, from 67.7% to 60.5%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Microsoft Entra’s and Okta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Entra
2 branded search terms
- microsoft entra
- microsoftentra
Okta
3 branded search terms
- lineage okta
- okta
- okta verify
Other head-to-heads among workforce identity platforms
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