Chemical Guys vs Meguiar's:Which is more popular?
In September 2026, Meguiar's had more branded searches than Chemical Guys among car care brands in New Zealand. Meguiar's had about 2,100 branded searches, while Chemical Guys had 680. Meguiar's made up 52.8% of all car care brand searches we track, and Chemical Guys accounted for 17.1%. When we asked ChatGPT and Google AI Overviews about car care brands, Meguiar's appeared in four of the five answers and Chemical Guys in two. Meguiar's was mentioned before Chemical Guys in every answer.
Who do people search for more?
Meguiar's, about 3 searches for every 1 for Chemical Guys
Who does AI mention more?
Meguiar's, mentioned in 4 of 5 answers, Chemical Guys in 2
Who does AI recommend more?
Meguiar's, named ahead of Chemical Guys in every answer
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Top car care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Meguiar's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Chemical Guys was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Meguiar's was listed before Chemical Guys in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Meguiar's1st
Turtle Wax2nd
Bowden's Own3rd
Autoglym4th
Chemical Guys5th
Gyeon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Turtle Wax5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Meguiar's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bowden's Own4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Autoglym3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chemical Guys2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gyeon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car care brands
5 answers
Asked ChatGPT
“Which car care brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best car care brands in New Zealand?”
Asked ChatGPT
“What's the best car care brand in New Zealand for clean paintwork?”
Searched Google, AI Overview
“best car polish”
Searched Google, AI Overview
“car wash products nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Chemical Guys or Meguiar's more popular in search?
This chart shows how often people search Google for Chemical Guys and Meguiar's by name. Each line represents a brand's share of searches for all seven car care brands we track, month by month, from searches in New Zealand.
Share of searches by month for Meguiar's, Chemical Guys. The figures are in the table below the chart.
View monthly share of searches table
| Month | Meguiar's | Chemical Guys | Turtle Wax | Autoglym | Gyeon | Bowden's Own |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 18.4% | 9.4% | 8.8% | 4.6% | 2.1% |
| Nov 2025 | 49.8% | 17.8% | 8.3% | 8% | 3.4% | 2% |
| Dec 2025 | 46.3% | 16.7% | 10.1% | 9.6% | 3.1% | 2.4% |
| Jan 2026 | 42.6% | 17.1% | 10.1% | 9.9% | 4% | 2.3% |
| Feb 2026 | 47.5% | 15.8% | 9.4% | 9.1% | 3.4% | 2.2% |
| Mar 2026 | 44.2% | 17.9% | 9.4% | 10.1% | 4.7% | 2% |
| Apr 2026 | 46.8% | 18.5% | 8.9% | 8.7% | 4% | 2.1% |
| May 2026 | 51.5% | 15.3% | 9.1% | 7.1% | 3% | 2.5% |
| Jun 2026 | 53.2% | 15.4% | 9.2% | 5.5% | 3.7% | 2.1% |
| Jul 2026 | 53.7% | 12.3% | 9.2% | 6.6% | 5.5% | 2.4% |
| Aug 2026 | 49% | 13.4% | 11.1% | 8.5% | 3.5% | 2.5% |
| Sep 2026 | 52.8% | 17.1% | 11.8% | 8.5% | 5.5% | 4.3% |
How has the Chemical Guys and Meguiar's comparison changed over the last 12 months?
3 findings
- Meguiar's was ahead of Chemical Guys in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chemical Guys’ share of searches among car care brands in New Zealand moved from 18.4% to 17.1%, and its estimated monthly branded searches moved from 800 to 680.
- Across the 12 months ending September 2026, Meguiar's’ share of searches among car care brands in New Zealand moved from 43.5% to 52.8%, and its estimated monthly branded searches moved from 1.9K to 2.1K.
How did search popularity change for New Zealand car care brands in September 2026?
2 changes
In September 2026, Meguiar's gained share of searches among car care brands in New Zealand, from 49% to 52.8%.
In September 2026, Chemical Guys gained share of searches among car care brands in New Zealand, from 13.4% to 17.1%.
How are branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Chemical Guys’ and Meguiar's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chemical Guys
6 branded search terms
- chemical guys
- chemical guys detailing
- chemical guys polish
- chemical guys vrp
- chemicalguys
- chemicalguys polish
Meguiar's
13 branded search terms
- car shampoo meguiars
- meguiar's
- meguiar's polish
- meguiar's wax
- meguiars
- meguiars ceramic wax
- meguiars detailing
- meguiars plastx
- meguiars polish
- meguiars scratch x
- meguiars ultimate compound
- meguiars ultimate polish
- meguiars wax
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