Focusrite vs Universal Audio:Which is more popular in New Zealand?
In October 2026, Focusrite had more branded searches than Universal Audio among audio interface brands in New Zealand. Focusrite had about 430 branded searches, while Universal Audio had 220. Focusrite made up 44.8% of all audio interface brand searches we track, and Universal Audio accounted for 22.9%. When we asked ChatGPT and Google AI Overviews about audio interface brands, Focusrite appeared in all five answers and Universal Audio in three. Focusrite was mentioned before Universal Audio in every answer.
Who do people search for more?
Focusrite, about 2 searches for every 1 for Universal Audio
Who does AI mention more?
Focusrite, mentioned in every answer we collected
Who does AI recommend more?
Focusrite, named ahead of Universal Audio in every answer
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Top audio interface brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Focusrite appeared in all five answers. Universal Audio was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Focusrite was listed before Universal Audio in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Focusrite1st
MOTU2nd
Audient3rd
Universal Audio4th
PreSonus4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Focusrite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MOTU4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Universal Audio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Audient3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PreSonus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about audio interface brands
5 answers
Asked ChatGPT
“Which audio interface brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best audio interface brands in New Zealand?”
Asked ChatGPT
“What's the best audio interface brand in New Zealand for home recording?”
Searched Google, AI Overview
“audio interface nz”
Searched Google, AI Overview
“usb audio interface”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Focusrite or Universal Audio more popular in search?
This chart shows how often people search Google for Focusrite and Universal Audio by name. Each line represents a brand's share of searches for all five audio interface brands we track, month by month, from searches in New Zealand.
Share of searches by month for Focusrite, Universal Audio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Focusrite | Universal Audio | MOTU | PreSonus | Audient |
|---|---|---|---|---|---|
| Nov 2025 | 39.3% | 30.7% | 10% | 16.4% | 3.6% |
| Dec 2025 | 37.9% | 31.4% | 14.3% | 11.4% | 5% |
| Jan 2026 | 39.6% | 26.9% | 12.7% | 17.2% | 3.7% |
| Feb 2026 | 44.4% | 21.2% | 13.1% | 16.2% | 5.1% |
| Mar 2026 | 45.5% | 20.8% | 11.9% | 14.9% | 6.9% |
| Apr 2026 | 47.7% | 22.9% | 12.8% | 11.9% | 4.6% |
| May 2026 | 46.5% | 21.1% | 17.5% | 10.5% | 4.4% |
| Jun 2026 | 46.2% | 21.8% | 17.6% | 10.1% | 4.2% |
| Jul 2026 | 43.4% | 21.2% | 20.2% | 10.1% | 5.1% |
| Aug 2026 | 46.1% | 19.1% | 17.4% | 13% | 4.3% |
| Sep 2026 | 41.5% | 23.6% | 17% | 11.3% | 6.6% |
| Oct 2026 | 44.8% | 22.9% | 17.7% | 10.4% | 4.2% |
How has branded search for Focusrite and Universal Audio changed in New Zealand over the last 12 months?
3 findings
- Focusrite was ahead of Universal Audio in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Focusrite’s share of searches among audio interface brands in New Zealand moved from 39.3% to 44.8%, and its estimated monthly branded searches moved from 550 to 430.
- Across the 12 months ending October 2026, Universal Audio’s share of searches among audio interface brands in New Zealand moved from 30.7% to 22.9%, and its estimated monthly branded searches moved from 430 to 220.
How did search popularity change for New Zealand audio interface brands in October 2026?
2 changes
In October 2026, Focusrite gained share of searches among audio interface brands in New Zealand, from 41.5% to 44.8%.
In October 2026, Universal Audio lost share of searches among audio interface brands in New Zealand, from 23.6% to 22.9%.
How are Focusrite’s and Universal Audio’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Focusrite’s and Universal Audio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Focusrite
2 branded search terms
- focusrite
- focusrite audio interface
Universal Audio
2 branded search terms
- universal audio
- universal audio interface
Other head-to-heads among audio interface brands
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