Brandwave

EzyDog vs KONG:Which is more popular?

In September 2026, EzyDog and KONG were level in searches among pet accessory brands in New Zealand, with an estimated 1.2K branded searches each, at 42.5% of the total each. When we asked ChatGPT and Google AI Overviews about pet accessory brands, EzyDog appeared in four of the five answers and KONG in none.

Among pet accessory brands in New Zealand in September 2026

Who do people search for more?

EzyDog and KONG are searched for about as often as each other.

EzyDog 1.2K searchesKONG 1.2K searches

Who does AI mention more?

EzyDog, mentioned in 4 of 5 answers, KONG in 0

EzyDog in 4 of 5KONG in 0 of 5

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Top pet accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EzyDog was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. KONG did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Puchi1st
  2. 8 Paws2nd
  3. EzyDog3rd
  4. Rogz4th
  5. KONG–
  6. Petmate–
  7. Savic–
  8. Ferplast–
  9. Dogit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EzyDog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puchi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 8 Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rogz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dogit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet accessory brands

5 answers

  • Asked ChatGPT

    “Which pet accessory brand should I buy in New Zealand?”

    1. 1EzyDog

  • Asked ChatGPT

    “What are the best pet accessory brands in New Zealand?”

    1. 1Puchi
    2. 28 Paws
    3. 3EzyDog
    4. 4Rogz

  • Asked ChatGPT

    “What's the best pet accessory brand in New Zealand for dogs and cats?”

    1. 1Puchi
    2. 28 Paws

  • Searched Google, AI Overview

    “best pet accessories”

    1. 1EzyDog

  • Searched Google, AI Overview

    “pet collars nz”

    1. 1EzyDog

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is EzyDog or KONG more popular in search?

This chart shows how often people search Google for EzyDog and KONG by name. Each line represents a brand's share of searches for all nine pet accessory brands we track, month by month, from searches in New Zealand.

EzyDog and KONG among pet accessory brands in New Zealand, by month

Share of searches by month for EzyDog, KONG. The figures are in the table below the chart.

View monthly share of searches table
MonthEzyDogKONGRogzPetmateSavicFerplastPuchiDogit8 Paws
Oct 202544.1%37.7%6.4%4.4%3.4%1.3%1.7%0.67%0.34%
Nov 202542.6%40.1%5.2%4.5%3.1%2.1%1%0.69%0.69%
Dec 202544.3%37.2%5.8%4.5%1.9%2.6%2.9%0.32%0.32%
Jan 202647.3%34.7%6.7%4.7%1.7%2.3%1.7%0.67%0.33%
Feb 202639.4%38.7%7.1%8.5%1.8%2.5%1.4%0.35%0.35%
Mar 202637.1%40.4%6%9.6%1.7%2.6%1.3%0.66%0.66%
Apr 202638.2%39.7%5.7%9.5%1.6%3.2%1.3%0.63%0.32%
May 202637%39.2%4.7%11%2.2%3.1%1.6%0.63%0.63%
Jun 202638.2%44.1%5.6%5.9%2.4%1.4%1.4%0.69%0.35%
Jul 202640%43%5.5%5.2%2.1%2.1%1.5%0.3%0.3%
Aug 202637.8%38.6%5%12.4%2.4%1.2%2.1%0.29%0.29%
Sep 202642.5%42.5%5.8%2.7%2.7%1.7%1%0.68%0.34%

How has the EzyDog and KONG comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: KONG took it in March 2026.
  • Across the 12 months ending September 2026, EzyDog’s share of searches among pet accessory brands in New Zealand moved from 44.1% to 42.5%, and its estimated monthly branded searches moved from 1.3K to 1.2K.
  • Across the 12 months ending September 2026, KONG’s share of searches among pet accessory brands in New Zealand moved from 37.7% to 42.5%, and its estimated monthly branded searches moved from 1.1K to 1.2K.

How did search popularity change for New Zealand pet accessory brands in September 2026?

2 changes

  1. In September 2026, EzyDog overtook KONG to become the leader among pet accessory brands in New Zealand, with 42.5% of the searches.

  2. In September 2026, KONG gained share of searches among pet accessory brands in New Zealand, from 38.6% to 42.5%.

How are branded searches counted?

48 search terms

Brandwave collects information about searches that people make online using EzyDog’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EzyDog

26 branded search terms

  • ezydog
  • ezydog adventure light
  • ezydog backpack
  • ezydog car harness
  • ezydog checkmate collar
  • ezydog collar
  • ezydog crosscheck harness
  • ezydog dfd
  • ezydog drive
  • ezydog drive harness
  • ezydog express harness
  • ezydog handy leash
  • ezydog harness
  • ezydog lead
  • ezydog leash
  • ezydog life jacket
  • ezydog light
  • ezydog luca
  • ezydog luca leash
  • ezydog running leash
  • ezydog seat belt
  • ezydog snakpak
  • ezydog summit backpack
  • ezydog x link harness
  • ezydog xlink harness
  • petstock ezydog harness

KONG

22 branded search terms

  • buy kong toys
  • chewy kong toys
  • christmas kong toys
  • kong classic
  • kong dog
  • kong dog bed
  • kong dog bone
  • kong dog bowls
  • kong dog chews
  • kong dog coat
  • kong dog collar
  • kong dog food
  • kong dog mat
  • kong dog products
  • kong dog supplies
  • kong dog toy
  • kong dog treats
  • kong pet toys
  • kong toy
  • monkey kong toy
  • toughest kong toys
  • wubba kong toy

How the Brand Demand Index is measured

Other head-to-heads among pet accessory brands

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