Allbirds vs VEJA:Which is more popular?
In September 2026, Allbirds had more branded searches than VEJA among sustainable sneaker brands in New Zealand. Allbirds had about 4,750 branded searches, while VEJA had 1,720. Allbirds made up 73.2% of all sustainable sneaker brand searches we track, and VEJA accounted for 26.5%. When we asked ChatGPT and Google AI Overviews about sustainable sneaker brands, both Allbirds and VEJA appeared in all four answers. Allbirds was mentioned before VEJA in two out of three answers.
Who do people search for more?
Allbirds, about 3 searches for every 1 for VEJA
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Allbirds, named ahead of VEJA in 2 of 3 answers
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Top sustainable sneaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Allbirds and VEJA showed up in all four answers. Allbirds was listed before VEJA in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about sustainable sneaker brands
4 answers
Asked ChatGPT
“Which sustainable sneaker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sustainable sneaker brands in New Zealand?”
Asked ChatGPT
“What's the best sustainable sneaker brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“best sustainable sneakers”
Searched Google, AI Overview
“eco friendly sneakers”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Allbirds or VEJA more popular in search?
This chart shows how often people search Google for Allbirds and VEJA by name. Each line represents a brand's share of searches for all three sustainable sneaker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Allbirds, VEJA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Allbirds | VEJA | Etiko |
|---|---|---|---|
| Oct 2025 | 72.7% | 26.8% | 0.49% |
| Nov 2025 | 81.2% | 18.5% | 0.3% |
| Dec 2025 | 70.6% | 29.2% | 0.24% |
| Jan 2026 | 77.2% | 22.3% | 0.52% |
| Feb 2026 | 79.6% | 20.1% | 0.27% |
| Mar 2026 | 88.4% | 11.4% | 0.11% |
| Apr 2026 | 94% | 5.9% | 0.05% |
| May 2026 | 79.8% | 20% | 0.18% |
| Jun 2026 | 82% | 17.8% | 0.19% |
| Jul 2026 | 73.2% | 26.6% | 0.24% |
| Aug 2026 | 75.2% | 24.3% | 0.52% |
| Sep 2026 | 73.2% | 26.5% | 0.31% |
How has the Allbirds and VEJA comparison changed over the last 12 months?
3 findings
- Allbirds was ahead of VEJA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Allbirds’ share of searches among sustainable sneaker brands in New Zealand moved from 72.7% to 73.2%, and its estimated monthly branded searches moved from 5.9K to 4.8K.
- Across the 12 months ending September 2026, VEJA’s share of searches among sustainable sneaker brands in New Zealand moved from 26.8% to 26.5%, and its estimated monthly branded searches moved from 2.2K to 1.7K.
How did search popularity change for New Zealand sustainable sneaker brands in September 2026?
2 changes
In September 2026, VEJA gained share of searches among sustainable sneaker brands in New Zealand, from 24.3% to 26.5%.
In September 2026, Allbirds lost share of searches among sustainable sneaker brands in New Zealand, from 75.2% to 73.2%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Allbirds’ and VEJA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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