Whitespark vs Yext:Which is more popular in New Zealand?
In October 2026, Whitespark had more branded searches than Yext among local SEO platforms in New Zealand. Whitespark had about 140 branded searches, while Yext had 10. Whitespark made up 43.8% of all local SEO platform searches we track, and Yext accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about local SEO platforms, Whitespark appeared in four of the five answers and Yext in three. Whitespark was mentioned before Yext in every answer.
Who do people search for more?
Whitespark, about 14 searches for every 1 for Yext
Who does AI mention more?
Whitespark, mentioned in 4 of 5 answers, Yext in 3
Who does AI recommend more?
Whitespark, named ahead of Yext in every answer
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Top local SEO platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Whitespark was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yext was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Whitespark was listed before Yext in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
BrightLocal1st- Whitespark2nd
Semrush Local3rd
Local Falcon4th
Localo5th
Yext6th
Local Viking7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Whitespark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BrightLocal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yext3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Semrush Local3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Local Falcon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Localo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Local Viking1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about local SEO platforms
5 answers
Asked ChatGPT
“Which local SEO platform should I use in New Zealand?”
Asked ChatGPT
“What are the best local SEO platforms in New Zealand?”
Asked ChatGPT
“What's the best local SEO platform in New Zealand for local listings?”
Searched Google, AI Overview
“best local seo software”
Searched Google, AI Overview
“citation management tool”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Whitespark or Yext more popular in search?
This chart shows how often people search Google for Whitespark and Yext by name. Each line represents a brand's share of searches for all seven local SEO platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Whitespark, Yext. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whitespark | Localo | BrightLocal | Local Falcon | Local Viking | Yext | Semrush Local |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 7.1% | 39.3% | 25% | 10.7% | 3.6% | 10.7% | 3.6% |
| Dec 2025 | 17.4% | 39.1% | 21.7% | 8.7% | 0% | 8.7% | 4.3% |
| Jan 2026 | 7.4% | 40.7% | 25.9% | 11.1% | 3.7% | 7.4% | 3.7% |
| Feb 2026 | 5.7% | 48.6% | 20% | 8.6% | 2.9% | 11.4% | 2.9% |
| Mar 2026 | 12.9% | 29% | 29% | 12.9% | 3.2% | 9.7% | 3.2% |
| Apr 2026 | 9.1% | 33.3% | 27.3% | 12.1% | 3% | 12.1% | 3% |
| May 2026 | 10% | 36.7% | 23.3% | 16.7% | 3.3% | 6.7% | 3.3% |
| Jun 2026 | 9.7% | 29% | 35.5% | 9.7% | 0% | 12.9% | 3.2% |
| Jul 2026 | 7.4% | 33.3% | 25.9% | 18.5% | 3.7% | 7.4% | 3.7% |
| Aug 2026 | 13.3% | 23.3% | 23.3% | 20% | 3.3% | 13.3% | 3.3% |
| Sep 2026 | 26.8% | 22% | 26.8% | 9.8% | 2.4% | 9.8% | 2.4% |
| Oct 2026 | 43.8% | 21.9% | 15.6% | 12.5% | 3.1% | 3.1% | 0% |
How has branded search for Whitespark and Yext changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 7 times in the 12 months ending October 2026: Whitespark took it in December 2025, Yext took it in February 2026, Whitespark took it in March 2026, Yext took it in April 2026, Whitespark took it in May 2026, Yext took it in June 2026, Whitespark took it in September 2026.
- Across the 12 months ending October 2026, Whitespark’s share of searches among local SEO platforms in New Zealand moved from 7.1% to 43.8%, and its estimated monthly branded searches moved from 20 to 140.
- Across the 12 months ending October 2026, Yext’s share of searches among local SEO platforms in New Zealand moved from 10.7% to 3.1%, and its estimated monthly branded searches moved from 30 to 10.
How did search popularity change for New Zealand local SEO platforms in October 2026?
3 changes
In October 2026, Whitespark overtook BrightLocal to become the leader among local SEO platforms in New Zealand, with 43.8% of the searches.
In October 2026, Local Viking overtook Yext to rank 5th among local SEO platforms in New Zealand, with 3.1% of the searches.
In October 2026, Yext lost share of searches among local SEO platforms in New Zealand, from 9.8% to 3.1%.
How are Whitespark’s and Yext’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Whitespark’s and Yext’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Whitespark
1 branded search term
- whitespark
Yext
1 branded search term
- yext
Other head-to-heads among local SEO platforms
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