Brandwave

Vape Merchant vs Vapourium:Which is more popular?

In September 2026, Vape Merchant had more branded searches than Vapourium among vape retailers in New Zealand. Vape Merchant had about 2,900 branded searches, while Vapourium had 480. Vape Merchant made up 11.3% of all vape retailer searches we track, and Vapourium accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about vape retailers, Vape Merchant appeared in two of the five answers and Vapourium in none.

Among vape retailers in New Zealand in September 2026

Who do people search for more?

Vape Merchant, about 6 searches for every 1 for Vapourium

Vape Merchant 2.9K searchesVapourium 480 searches

Who does AI mention more?

Vape Merchant, mentioned in 2 of 5 answers, Vapourium in 0

Vape Merchant in 2 of 5Vapourium in 0 of 5

Who does AI recommend more?

Vape Merchant, the only one of the two named

Vape Merchant first in 2Vapourium never named

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Top vape retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vape Merchant was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Vapourium did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vape Merchant1st
  2. Shosha2nd
  3. Vapourium–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shosha2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vape Merchant2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vapourium0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vape retailers

5 answers

  • Asked ChatGPT

    “Which vape retailer should I shop at in New Zealand?”

    1. Asked ChatGPT

      “What are the best vape retailers in New Zealand?”

      1. 1Vape Merchant
      2. 2Shosha

    2. Asked ChatGPT

      “What's the best vape retailer in New Zealand for a nicotine vape?”

      1. Searched Google, AI Overview

        “vape shop nz”

        1. Searched Google, AI Overview

          “best vape retailer”

          1. 1Vape Merchant
          2. 2Shosha

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

        Is Vape Merchant or Vapourium more popular in search?

        This chart shows how often people search Google for Vape Merchant and Vapourium by name. Each line represents a brand's share of searches for all three vape retailers we track, month by month, from searches in New Zealand.

        Vape Merchant and Vapourium among vape retailers in New Zealand, by month

        Share of searches by month for Vape Merchant, Vapourium. The figures are in the table below the chart.

        View monthly share of searches table
        MonthShoshaVape MerchantVapourium
        Oct 202591%6.6%2.4%
        Nov 202591.4%6.6%2%
        Dec 202591.8%6.6%1.6%
        Jan 202690.1%7.9%2%
        Feb 202691.4%6.6%2%
        Mar 202690.1%7.9%2%
        Apr 202690.1%7.9%2%
        May 202690.4%8%1.6%
        Jun 202690.7%8%1.3%
        Jul 202690.4%8%1.6%
        Aug 202688.8%9.6%1.6%
        Sep 202686.8%11.3%1.9%

        How has the Vape Merchant and Vapourium comparison changed over the last 12 months?

        3 findings
        • Vape Merchant was ahead of Vapourium in every measured month of the 12 months ending September 2026.
        • Across the 12 months ending September 2026, Vape Merchant’s share of searches among vape retailers in New Zealand moved from 6.6% to 11.3%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
        • Across the 12 months ending September 2026, Vapourium’s share of searches among vape retailers in New Zealand moved from 2.4% to 1.9%, and its estimated monthly branded searches moved from 880 to 480.

        How did search popularity change for New Zealand vape retailers in September 2026?

        2 changes

        1. In September 2026, Vape Merchant gained share of searches among vape retailers in New Zealand, from 9.6% to 11.3%.

        2. Estimated monthly branded searches for Vapourium in New Zealand fell 45.5% over 12 measured months, from 880 to 480 in September 2026.

        How are branded searches counted?

        2 search terms

        Brandwave collects information about searches that people make online using Vape Merchant’s and Vapourium’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

        Vape Merchant

        1 branded search term

        • vapemerchant

        Vapourium

        1 branded search term

        • vapourium

        How the Brand Demand Index is measured

        Other head-to-heads among vape retailers

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