Brandwave

How popular isVape Merchant?

In September 2026, people searched for Vape Merchant by name about 2,900 times in New Zealand, a 20.8% increase from the previous year. These searches made up 11.3% of all New Zealand vape retailer searches, placing Vape Merchant second out of three retailers. When we asked both ChatGPT and Google AI Overviews about vape retailers, Vape Merchant appeared in two of the five answers and was the most recommended of the three.

Search and AI answers in September 2026

Vape Merchant is the second most searched of 3 competitors and the most recommended in AI answers.

  1. ShoshaShare of searches 86.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. Vape MerchantShare of searches 11.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. VapouriumShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top vape retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vape Merchant was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Vape Merchant is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vape Merchant1st
  2. Shosha2nd
  3. Vapourium–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shosha2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vape Merchant2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vapourium0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vape retailers

5 answers

  • Asked ChatGPT

    “Which vape retailer should I shop at in New Zealand?”

    1. Asked ChatGPT

      “What are the best vape retailers in New Zealand?”

      1. 1Vape Merchant
      2. 2Shosha

    2. Asked ChatGPT

      “What's the best vape retailer in New Zealand for a nicotine vape?”

      1. Searched Google, AI Overview

        “vape shop nz”

        1. Searched Google, AI Overview

          “best vape retailer”

          1. 1Vape Merchant
          2. 2Shosha

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

        Which vape retailers compete with Vape Merchant?

        Vape Merchant against vape retailers in New Zealand, by month

        Share of searches by month for Shosha, Vape Merchant. The figures are in the table below the chart.

        View monthly share of searches table
        MonthShoshaVape MerchantVapourium
        Oct 202591%6.6%2.4%
        Nov 202591.4%6.6%2%
        Dec 202591.8%6.6%1.6%
        Jan 202690.1%7.9%2%
        Feb 202691.4%6.6%2%
        Mar 202690.1%7.9%2%
        Apr 202690.1%7.9%2%
        May 202690.4%8%1.6%
        Jun 202690.7%8%1.3%
        Jul 202690.4%8%1.6%
        Aug 202688.8%9.6%1.6%
        Sep 202686.8%11.3%1.9%

        1. 1.Shosha

          86.8%

          Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -2 points.

        2. 2.Vape Merchant

          11.3%

          Held 2nd. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.7 points.

        3. 3.Vapourium

          1.9%

          Held 3rd. 480 estimated branded searches, +23.1% vs prior month. Share +0.3 points.

        Compare popularity between Vape Merchant and its closest rivals

        Every comparison with Vape Merchant

        2 comparisons

        How has branded search demand for Vape Merchant changed in New Zealand over the last 12 months?

        3 findings
        • Across the 12 months ending September 2026, estimated monthly branded searches for Vape Merchant in New Zealand rose from 2.4K to 2.9K.
        • Across the 12 months ending September 2026, Vape Merchant’s share of searches among vape retailers in New Zealand increased from 6.6% to 11.3%.
        • Across the 12 months ending September 2026, Vape Merchant’s share of searches among vape retailers in New Zealand peaked at 11.3% in September 2026 and was lowest at 6.6% in December 2025.

        How did search popularity change for New Zealand vape retailers in September 2026?

        3 changes

        1. In September 2026, Vape Merchant gained share of searches among vape retailers in New Zealand, from 9.6% to 11.3%.

        2. In September 2026, Shosha lost share of searches among vape retailers in New Zealand, from 88.8% to 86.8%.

        3. Estimated monthly branded searches for Vapourium in New Zealand fell 45.5% over 12 measured months, from 880 to 480 in September 2026.

        How are Vape Merchant’s branded searches counted?

        1 search term

        Brandwave collects information about searches that people make online using Vape Merchant’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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        How the Brand Demand Index is measured

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