Vape retailers in New Zealand:Which are most popular?
In September 2026, Shosha was the most searched vape retailer in New Zealand, accounting for 86.8% of all searches among the three retailers we track. When we checked with ChatGPT and Google AI Overviews, Shosha and Vape Merchant were mentioned most often, in two of the five answers. Vape Merchant was recommended most often, coming first in both responses that gave a list.
ShoshaShare of searches 86.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Vape MerchantShare of searches 11.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
VapouriumShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top vape retailers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Shosha and Vape Merchant were mentioned most often, in two of the five answers. Vape Merchant was recommended most often, coming first in both answers that gave a list. Shosha was second. Vapourium, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Vape Merchant1st
- Shosha2nd
- Vapourium–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shosha2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vape Merchant2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vapourium0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vape retailers
5 answers
Asked ChatGPT
“Which vape retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best vape retailers in New Zealand?”
Asked ChatGPT
“What's the best vape retailer in New Zealand for a nicotine vape?”
Searched Google, AI Overview
“vape shop nz”
Searched Google, AI Overview
“best vape retailer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which vape retailers do people search for most?
This chart shows how often people search Google for each vape retailer by name. Each line represents a brand's share of searches for all three vape retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Shosha, Vape Merchant. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shosha | Vape Merchant | Vapourium |
|---|---|---|---|
| Oct 2025 | 91% | 6.6% | 2.4% |
| Nov 2025 | 91.4% | 6.6% | 2% |
| Dec 2025 | 91.8% | 6.6% | 1.6% |
| Jan 2026 | 90.1% | 7.9% | 2% |
| Feb 2026 | 91.4% | 6.6% | 2% |
| Mar 2026 | 90.1% | 7.9% | 2% |
| Apr 2026 | 90.1% | 7.9% | 2% |
| May 2026 | 90.4% | 8% | 1.6% |
| Jun 2026 | 90.7% | 8% | 1.3% |
| Jul 2026 | 90.4% | 8% | 1.6% |
| Aug 2026 | 88.8% | 9.6% | 1.6% |
| Sep 2026 | 86.8% | 11.3% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.8% | 22.2K | 0% | -2 points | |
| 2, held 2nd | 11.3% | 2.9K | +20.8% | +1.7 points | |
| 3, held 3rd | 1.9% | 480 | +23.1% | +0.3 points |
1.
Shosha86.8%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -2 points.
11.3%
Held 2nd. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.7 points.
1.9%
Held 3rd. 480 estimated branded searches, +23.1% vs prior month. Share +0.3 points.
Which brand is most popular in search among vape retailers in New Zealand?
3 brands
In September 2026, Shosha was the most searched among vape retailers in New Zealand, with an estimated 22.2K branded searches, 86.8% of all searches for the three we track. Vape Merchant is in 2nd place, 75.4 percentage points behind at 11.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Shosha | 91% → 86.8% | 91.8%Dec 2025 | 86.8%Sep 2026 | 1st |
| Vape Merchant | 6.6% → 11.3% | 11.3%Sep 2026 | 6.6%Dec 2025 | 2nd |
| Vapourium | 2.4% → 1.9% | 2.4%Oct 2025 | 1.3%Jun 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Shosha’s share of searches among vape retailers in New Zealand decreased from 91% to 86.8%.
- Across the 12 months ending September 2026, Vape Merchant’s share of searches among vape retailers in New Zealand increased from 6.6% to 11.3%.
- Across the 12 months ending September 2026, Vapourium’s share of searches among vape retailers in New Zealand decreased from 2.4% to 1.9%.
- Across the 12 months ending September 2026, Shosha’s share of searches among vape retailers in New Zealand peaked at 91.8% in December 2025 and was lowest at 86.8% in September 2026.
- Across the 12 months ending September 2026, Vape Merchant’s share of searches among vape retailers in New Zealand peaked at 11.3% in September 2026 and was lowest at 6.6% in December 2025.
- Across the 12 months ending September 2026, Vapourium’s share of searches among vape retailers in New Zealand peaked at 2.4% in October 2025 and was lowest at 1.3% in June 2026.
How did search popularity change for New Zealand vape retailers in September 2026?
3 changes
In September 2026, Vape Merchant gained share of searches among vape retailers in New Zealand, from 9.6% to 11.3%.
In September 2026, Shosha lost share of searches among vape retailers in New Zealand, from 88.8% to 86.8%.
Estimated monthly branded searches for Vapourium in New Zealand fell 45.5% over 12 measured months, from 880 to 480 in September 2026.
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