Uber Carshare vs Zilch:Which is more popular by branded search in New Zealand?
In August 2026, Uber Carshare had more branded searches than Zilch among car sharing services in New Zealand. Uber Carshare was estimated to have 140 branded searches compared to Zilch’s 90, and held a 2.2% Share of Search versus Zilch’s 1.4%.
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Which is more popular in search, Uber Carshare or Zilch?
Compare the car sharing and peer-to-peer car rental services New Zealanders hire by the hour or day. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Uber Carshare, Zilch. The figures are in the table below the chart.
View monthly share of search table
| Month | Cityhop | Turo | Mevo | Uber Carshare | Zilch |
|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 13.8% | 28% | 1.8% | 1.4% |
| Nov 2025 | 53.7% | 15.6% | 27.5% | 1.8% | 1.4% |
| Dec 2025 | 55.6% | 14.1% | 27% | 1.6% | 1.8% |
| Jan 2026 | 58.8% | 14.8% | 23.8% | 1.5% | 1.2% |
| Feb 2026 | 57.9% | 15.1% | 23.9% | 1.2% | 1.9% |
| Mar 2026 | 39.2% | 12.5% | 45.2% | 1.2% | 1.9% |
| Apr 2026 | 46.5% | 13.1% | 37.4% | 1.2% | 1.8% |
| May 2026 | 48.2% | 16.9% | 31.5% | 1.5% | 1.9% |
| Jun 2026 | 53% | 18.8% | 24.8% | 1.2% | 2.1% |
| Jul 2026 | 55.6% | 21.4% | 19.7% | 1.9% | 1.4% |
| Aug 2026 | 55.7% | 21.6% | 19.1% | 2.2% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Uber Carshare and Zilch comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Zilch took it in December 2025, Uber Carshare took it in January 2026, Zilch took it in February 2026, Uber Carshare took it in July 2026.
- Across the 11 months ending August 2026, Uber Carshare’s estimated Share of Search among car sharing services in New Zealand moved from 1.8% to 2.2%, and its estimated monthly branded searches held steady at 140.
- Across the 11 months ending August 2026, Zilch’s estimated Share of Search among car sharing services in New Zealand held steady at 1.4%, and its estimated monthly branded searches moved from 110 to 90.
How did search popularity change for New Zealand car sharing services in August 2026?
1 change
Estimated monthly branded searches for Zilch in New Zealand fell 18.2% over 11 measured months, from 110 to 90 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Uber Carshare’s and Zilch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Uber Carshare
5 branded search terms
- uber carshare
- uber carshare new zealand
- uber carshare nz
- uber com
- ubercarshare
Zilch
1 branded search term
- zilch car share
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.