TP Toys vs Vuly:Which is more popular?
In September 2026, Vuly had more branded searches than TP Toys among kids play equipment brands in New Zealand. Vuly had about 170 branded searches, while TP Toys had 10. Vuly made up 2.9% of all kids play equipment brand searches we track, and TP Toys accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about kids play equipment brands, Vuly appeared in two of the five answers and TP Toys in none.
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Top kids play equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vuly was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TP Toys did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Jumpflex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Forest & Frolic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- gobaplay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vuly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Keter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Intex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bestway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Step20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TP Toys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids play equipment brands
5 answers
Asked ChatGPT
“Which kids play equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best kids play equipment brands in New Zealand?”
Asked ChatGPT
“What's the best kids play equipment brand in New Zealand for backyard play?”
Searched Google, AI Overview
“outdoor play equipment”
Searched Google, AI Overview
“backyard play set”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is TP Toys or Vuly more popular in search?
This chart shows how often people search Google for TP Toys and Vuly by name. Each line represents a brand's share of searches for all 12 kids play equipment brands we track, month by month, from searches in New Zealand.
Share of searches by month for Vuly, TP Toys. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jumpflex | Little Tikes | Forest & Frolic | Keter | Intex | Bestway | Step2 | Vuly | gobaplay | Plum | Gonge | TP Toys |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 18.4% | 18.4% | 10.2% | 11.3% | 10.2% | 1.3% | 0.57% | 1.6% | 0.14% | 0.14% | 0.14% |
| Nov 2025 | 26.2% | 16.8% | 14.1% | 8.8% | 15.7% | 14.1% | 1.5% | 0.62% | 1.9% | 0.18% | 0.09% | 0.09% |
| Dec 2025 | 26.2% | 13.6% | 13.6% | 9.2% | 17.7% | 16.8% | 0.94% | 0.52% | 0.73% | 0.21% | 0.31% | 0.1% |
| Jan 2026 | 23.7% | 12.7% | 12.7% | 15.6% | 16.1% | 15.6% | 1.6% | 0.71% | 0.71% | 0.18% | 0.18% | 0.18% |
| Feb 2026 | 26.3% | 18.4% | 12.3% | 15.1% | 12% | 12.3% | 1.8% | 0.51% | 0.77% | 0.26% | 0.26% | 0% |
| Mar 2026 | 25.3% | 21.8% | 14.6% | 14.6% | 11.4% | 7.9% | 1.7% | 0.5% | 0.99% | 0.5% | 0.25% | 0.25% |
| Apr 2026 | 26.1% | 22.5% | 15.1% | 15.1% | 8.2% | 8.2% | 2.3% | 0.77% | 1% | 0.26% | 0.26% | 0.26% |
| May 2026 | 20.4% | 23.9% | 16% | 16% | 10.1% | 8.7% | 3% | 0.54% | 0.54% | 0.27% | 0.27% | 0.27% |
| Jun 2026 | 22.7% | 24.9% | 13.6% | 13.6% | 11.3% | 9.1% | 2.5% | 0.28% | 1.1% | 0.28% | 0.28% | 0.28% |
| Jul 2026 | 24% | 25% | 18% | 12% | 10% | 6.5% | 2.3% | 0.75% | 0.75% | 0.25% | 0.25% | 0.25% |
| Aug 2026 | 21.9% | 23.8% | 17.1% | 14% | 9.5% | 7.6% | 2.1% | 1.7% | 1.7% | 0.24% | 0.24% | 0.24% |
| Sep 2026 | 22.9% | 21.9% | 16.9% | 12.1% | 12% | 6.6% | 2.9% | 2.9% | 1.2% | 0.34% | 0.17% | 0.17% |
How has the TP Toys and Vuly comparison changed over the last 12 months?
3 findings
- Vuly was ahead of TP Toys in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, TP Toys’ share of searches among kids play equipment brands in New Zealand moved from 0.14% to 0.17%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Vuly’s share of searches among kids play equipment brands in New Zealand moved from 0.57% to 2.9%, and its estimated monthly branded searches moved from 40 to 170.
How did search popularity change for New Zealand kids play equipment brands in September 2026?
1 change
In September 2026, Vuly overtook gobaplay to rank 8th among kids play equipment brands in New Zealand, with 2.9% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using TP Toys’ and Vuly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among kids play equipment brands
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