Brandwave

Tonzu vs Vegie Delights:Which is more popular in New Zealand?

In October 2026, Tonzu had more branded searches than Vegie Delights among plant-based meat brands in New Zealand. Tonzu had about 210 branded searches, while Vegie Delights had 70. Tonzu made up 8% of all plant-based meat brand searches we track, and Vegie Delights accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about plant-based meat brands, Vegie Delights appeared in three of the five answers and Tonzu in two. Vegie Delights was mentioned before Tonzu in three out of five answers.

Among plant-based meat brands in New Zealand in October 2026

Who do people search for more?

Tonzu, about 3 searches for every 1 for Vegie Delights

Tonzu 210 searchesVegie Delights 70 searches

Who does AI mention more?

Vegie Delights, mentioned in 3 of 5 answers, Tonzu in 2

Vegie Delights in 3 of 5Tonzu in 2 of 5

Who does AI recommend more?

Vegie Delights, named ahead of Tonzu in 3 of 5 answers

Vegie Delights first in 3Tonzu first in 2

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Top plant-based meat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vegie Delights was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tonzu was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Vegie Delights was listed before Tonzu in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Plan*t1st
  2. Harmless Food Co2nd
  3. Vegie Delights3rd
  4. Sunfed4th
  5. Tonzu5th
  6. Bean Supreme6th
  7. Impossible Foods7th
  8. Beyond Meat8th
  9. Quorn9th
  10. v2food–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sunfed5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plan*t5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bean Supreme4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harmless Food Co3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vegie Delights3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Impossible Foods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quorn2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tonzu2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beyond Meat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • v2food0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plant-based meat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Tonzu or Vegie Delights more popular in search?

This chart shows how often people search Google for Tonzu and Vegie Delights by name. Each line represents a brand's share of searches for all ten plant-based meat brands we track, month by month, from searches in New Zealand.

Tonzu and Vegie Delights among plant-based meat brands in New Zealand, by month

Share of searches by month for Tonzu, Vegie Delights. The figures are in the table below the chart.

View monthly share of searches table
MonthImpossible FoodsQuornHarmless Food CoTonzuBeyond MeatSunfedVegie DelightsBean SupremePlan*tv2food
Nov 202524.8%7.2%5%14.4%33.3%6.3%1.8%6.3%0.45%0.45%
Dec 202531%8.6%3.7%13.9%21.9%7%1.6%11.2%0.53%0.53%
Jan 202628.8%10.4%11.7%14.4%18.5%5.4%2.3%7.7%0.45%0.45%
Feb 202626.2%8.6%11.2%13.9%21.9%7%2.7%7.5%0.53%0.53%
Mar 202632.6%10.6%7.8%14.7%18.8%7.8%1.8%5%0.46%0.46%
Apr 202632.3%12.6%8.6%16.2%17.2%6.1%1.5%4.5%0.51%0.51%
May 202633.3%13.6%7.1%16.2%17.7%5.6%2%3.5%0.51%0.51%
Jun 202636.2%11.7%10.7%13.3%15.3%5.6%2.6%3.6%0.51%0.51%
Jul 202630.9%12.9%18%14.6%10.7%5.6%2.2%3.9%0.56%0.56%
Aug 202635.2%10%13.9%13.9%16.1%5.2%2.2%2.2%0.87%0.43%
Sep 202636.5%14.8%13.8%13.8%10.1%4.8%2.6%2.6%0.53%0.53%
Oct 202656.7%10.6%8%8%7.2%4.2%2.7%1.9%0.38%0.38%

How has branded search for Tonzu and Vegie Delights changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand plant-based meat brands in October 2026?

2 changes

  1. In October 2026, Tonzu lost share of searches among plant-based meat brands in New Zealand, from 13.8% to 8%.

  2. In October 2026, Vegie Delights rose from 8th to 7th among plant-based meat brands in New Zealand.

How are Tonzu’s and Vegie Delights’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tonzu’s and Vegie Delights’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tonzu

1 branded search term

  • tonzu

Vegie Delights

1 branded search term

  • vegie delights

How the Brand Demand Index is measured

Other head-to-heads among plant-based meat brands

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