Tonies vs Voxblock:Which is more popular?
In September 2026, Tonies had more branded searches than Voxblock among kids audio player brands in New Zealand. Tonies had about 8,000 branded searches, while Voxblock had 10. Tonies made up 37.2% of all kids audio player brand searches we track, and Voxblock accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about kids audio player brands, Tonies appeared in all four answers and Voxblock in two. Tonies was mentioned before Voxblock in every answer.
Who do people search for more?
Tonies, about 800 searches for every 1 for Voxblock
Who does AI mention more?
Tonies, mentioned in every answer we collected
Who does AI recommend more?
Tonies, named ahead of Voxblock in every answer
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Top kids audio player brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Tonies appeared in all four answers. Voxblock was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Tonies was listed before Voxblock in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about kids audio player brands
4 answers
Asked ChatGPT
“Which kids audio player brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best kids audio player brands in New Zealand?”
Asked ChatGPT
“What's the best kids audio player brand in New Zealand for screen free listening?”
Searched Google, AI Overview
“screen free audio player”
Searched Google, AI Overview
“best kids audio player”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Tonies or Voxblock more popular in search?
This chart shows how often people search Google for Tonies and Voxblock by name. Each line represents a brand's share of searches for all three kids audio player brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tonies, Voxblock. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yoto | Tonies | Voxblock |
|---|---|---|---|
| Oct 2025 | 61.6% | 38% | 0.42% |
| Nov 2025 | 67.7% | 32.1% | 0.19% |
| Dec 2025 | 58.2% | 41.6% | 0.23% |
| Jan 2026 | 65.9% | 33.8% | 0.25% |
| Feb 2026 | 66.2% | 33.6% | 0.21% |
| Mar 2026 | 63.3% | 36.6% | 0.15% |
| Apr 2026 | 62.8% | 37% | 0.18% |
| May 2026 | 67.4% | 32.5% | 0.16% |
| Jun 2026 | 68% | 32% | 0.07% |
| Jul 2026 | 62.8% | 37.1% | 0.06% |
| Aug 2026 | 57.8% | 42.1% | 0.11% |
| Sep 2026 | 62.8% | 37.2% | 0.05% |
How has the Tonies and Voxblock comparison changed over the last 12 months?
3 findings
- Tonies was ahead of Voxblock in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tonies’ share of searches among kids audio player brands in New Zealand moved from 38% to 37.2%, and its estimated monthly branded searches moved from 6.3K to 8K.
- Across the 12 months ending September 2026, Voxblock’s share of searches among kids audio player brands in New Zealand moved from 0.42% to 0.05%, and its estimated monthly branded searches moved from 70 to 10.
How did search popularity change for New Zealand kids audio player brands in September 2026?
2 changes
In September 2026, Tonies lost share of searches among kids audio player brands in New Zealand, from 42.1% to 37.2%.
Estimated monthly branded searches for Voxblock in New Zealand fell 85.7% over 12 measured months, from 70 to 10 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Tonies’ and Voxblock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among kids audio player brands
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