Kids audio player brands in New Zealand:Which are most popular?
In September 2026, Yoto was the most searched kids audio player brand in New Zealand, accounting for 62.8% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Yoto and Tonies showed up in every answer. Yoto was recommended most often, coming first in every response.
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Top kids audio player brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Yoto and Tonies appeared every time. Yoto was recommended most often, coming first in every answer. Tonies was second, and Voxblock was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about kids audio player brands
4 answers
Asked ChatGPT
“Which kids audio player brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best kids audio player brands in New Zealand?”
Asked ChatGPT
“What's the best kids audio player brand in New Zealand for screen free listening?”
Searched Google, AI Overview
“screen free audio player”
Searched Google, AI Overview
“best kids audio player”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which kids audio player brands do people search for most?
This chart shows how often people search Google for each kids audio player brand by name. Each line represents a brand's share of searches for all three kids audio player brands we track, month by month, from searches in New Zealand.
Share of searches by month for Yoto, Tonies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yoto | Tonies | Voxblock |
|---|---|---|---|
| Oct 2025 | 61.6% | 38% | 0.42% |
| Nov 2025 | 67.7% | 32.1% | 0.19% |
| Dec 2025 | 58.2% | 41.6% | 0.23% |
| Jan 2026 | 65.9% | 33.8% | 0.25% |
| Feb 2026 | 66.2% | 33.6% | 0.21% |
| Mar 2026 | 63.3% | 36.6% | 0.15% |
| Apr 2026 | 62.8% | 37% | 0.18% |
| May 2026 | 67.4% | 32.5% | 0.16% |
| Jun 2026 | 68% | 32% | 0.07% |
| Jul 2026 | 62.8% | 37.1% | 0.06% |
| Aug 2026 | 57.8% | 42.1% | 0.11% |
| Sep 2026 | 62.8% | 37.2% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.8% | 13.5K | +22.7% | +4.9 points | |
| 2, held 2nd | 37.2% | 8K | 0% | -4.9 points | |
| 3, held 3rd | 0.05% | 10 | -50% | -0.1 points |
Which brand is most popular in search among kids audio player brands in New Zealand?
3 brands
In September 2026, Yoto was the most searched among kids audio player brands in New Zealand, with an estimated 13.5K branded searches, 62.8% of all searches for the three we track. Tonies is in 2nd place, 25.6 percentage points behind at 37.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Yoto | 61.6% → 62.8% | 68%Jun 2026 | 57.8%Aug 2026 | 1st |
 Tonies | 38% → 37.2% | 42.1%Aug 2026 | 32%Jun 2026 | 2nd |
| Voxblock | 0.42% → 0.05% | 0.42%Oct 2025 | 0.05%Sep 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Yoto’s share of searches among kids audio player brands in New Zealand increased from 61.6% to 62.8%.
- Across the 12 months ending September 2026, Tonies’ share of searches among kids audio player brands in New Zealand decreased from 38% to 37.2%.
- Across the 12 months ending September 2026, Yoto’s share of searches among kids audio player brands in New Zealand peaked at 68% in June 2026 and was lowest at 57.8% in August 2026.
- Across the 12 months ending September 2026, Tonies’ share of searches among kids audio player brands in New Zealand peaked at 42.1% in August 2026 and was lowest at 32% in June 2026.
- Across the 12 months ending September 2026, Voxblock held steady: its share of searches among kids audio player brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand kids audio player brands in September 2026?
3 changes
In September 2026, Yoto gained share of searches among kids audio player brands in New Zealand, from 57.8% to 62.8%.
In September 2026, Tonies lost share of searches among kids audio player brands in New Zealand, from 42.1% to 37.2%.
Estimated monthly branded searches for Voxblock in New Zealand fell 85.7% over 12 measured months, from 70 to 10 in September 2026.
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