Tonies vs Yoto:Which is more popular?
In September 2026, Yoto had more branded searches than Tonies among kids audio player brands in New Zealand. Yoto had about 13,500 branded searches, while Tonies had 8,000. Yoto made up 62.8% of all kids audio player brand searches we track, and Tonies accounted for 37.2%. When we asked ChatGPT and Google AI Overviews about kids audio player brands, both Tonies and Yoto appeared in all four answers. Yoto was mentioned before Tonies in every answer.
Who do people search for more?
Yoto, about 69% more searches than Tonies
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Yoto, named ahead of Tonies in every answer
Follow Tonies vs Yoto and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top kids audio player brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Tonies and Yoto showed up in all four answers. Yoto was listed before Tonies in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about kids audio player brands
4 answers
Asked ChatGPT
“Which kids audio player brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best kids audio player brands in New Zealand?”
Asked ChatGPT
“What's the best kids audio player brand in New Zealand for screen free listening?”
Searched Google, AI Overview
“screen free audio player”
Searched Google, AI Overview
“best kids audio player”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Tonies or Yoto more popular in search?
This chart shows how often people search Google for Tonies and Yoto by name. Each line represents a brand's share of searches for all three kids audio player brands we track, month by month, from searches in New Zealand.
Share of searches by month for Yoto, Tonies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yoto | Tonies | Voxblock |
|---|---|---|---|
| Oct 2025 | 61.6% | 38% | 0.42% |
| Nov 2025 | 67.7% | 32.1% | 0.19% |
| Dec 2025 | 58.2% | 41.6% | 0.23% |
| Jan 2026 | 65.9% | 33.8% | 0.25% |
| Feb 2026 | 66.2% | 33.6% | 0.21% |
| Mar 2026 | 63.3% | 36.6% | 0.15% |
| Apr 2026 | 62.8% | 37% | 0.18% |
| May 2026 | 67.4% | 32.5% | 0.16% |
| Jun 2026 | 68% | 32% | 0.07% |
| Jul 2026 | 62.8% | 37.1% | 0.06% |
| Aug 2026 | 57.8% | 42.1% | 0.11% |
| Sep 2026 | 62.8% | 37.2% | 0.05% |
How has the Tonies and Yoto comparison changed over the last 12 months?
3 findings
- Yoto was ahead of Tonies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tonies’ share of searches among kids audio player brands in New Zealand moved from 38% to 37.2%, and its estimated monthly branded searches moved from 6.3K to 8K.
- Across the 12 months ending September 2026, Yoto’s share of searches among kids audio player brands in New Zealand moved from 61.6% to 62.8%, and its estimated monthly branded searches moved from 10.2K to 13.5K.
How did search popularity change for New Zealand kids audio player brands in September 2026?
2 changes
In September 2026, Yoto gained share of searches among kids audio player brands in New Zealand, from 57.8% to 62.8%.
In September 2026, Tonies lost share of searches among kids audio player brands in New Zealand, from 42.1% to 37.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Tonies’ and Yoto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.