How popular isVoxblock?
In September 2026, people searched for Voxblock by name about 10 times in New Zealand, an 85.7% decrease from the previous year. These searches made up 0.05% of all New Zealand kids audio player brand searches, placing Voxblock third out of three brands. When we asked both ChatGPT and Google AI Overviews about kids audio player brands, Voxblock appeared in two of the four answers and was the third most recommended of the three.
Voxblock is the third most searched of 3 competitors and the third most recommended in AI answers.
Follow Voxblock and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top kids audio player brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Voxblock was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Voxblock is the third most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about kids audio player brands
4 answers
Asked ChatGPT
“Which kids audio player brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best kids audio player brands in New Zealand?”
Asked ChatGPT
“What's the best kids audio player brand in New Zealand for screen free listening?”
Searched Google, AI Overview
“screen free audio player”
Searched Google, AI Overview
“best kids audio player”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which kids audio player brands compete with Voxblock?
Share of searches by month for Yoto, Tonies, Voxblock. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yoto | Tonies | Voxblock |
|---|---|---|---|
| Oct 2025 | 61.6% | 38% | 0.42% |
| Nov 2025 | 67.7% | 32.1% | 0.19% |
| Dec 2025 | 58.2% | 41.6% | 0.23% |
| Jan 2026 | 65.9% | 33.8% | 0.25% |
| Feb 2026 | 66.2% | 33.6% | 0.21% |
| Mar 2026 | 63.3% | 36.6% | 0.15% |
| Apr 2026 | 62.8% | 37% | 0.18% |
| May 2026 | 67.4% | 32.5% | 0.16% |
| Jun 2026 | 68% | 32% | 0.07% |
| Jul 2026 | 62.8% | 37.1% | 0.06% |
| Aug 2026 | 57.8% | 42.1% | 0.11% |
| Sep 2026 | 62.8% | 37.2% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.8% | 13.5K | +22.7% | +4.9 points | |
| 2, held 2nd | 37.2% | 8K | 0% | -4.9 points | |
| 3, held 3rd | 0.05% | 10 | -50% | -0.1 points |
Compare popularity between Voxblock and its closest rivals
How has branded search demand for Voxblock changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Voxblock in New Zealand fell from 70 to 10.
- Across the 12 months ending September 2026, Voxblock’s share of searches among kids audio player brands in New Zealand held steady, from 0.42% to 0.05%.
How did search popularity change for New Zealand kids audio player brands in September 2026?
3 changes
In September 2026, Yoto gained share of searches among kids audio player brands in New Zealand, from 57.8% to 62.8%.
In September 2026, Tonies lost share of searches among kids audio player brands in New Zealand, from 42.1% to 37.2%.
Estimated monthly branded searches for Voxblock in New Zealand fell 85.7% over 12 measured months, from 70 to 10 in September 2026.
How are Voxblock’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Voxblock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- voxblock
Do you work for Voxblock? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Voxblock your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.