Brandwave

Together vs WPP Media:Which is more popular by branded search in New Zealand?

In August 2026, WPP Media had more branded searches than Together among media agencies in New Zealand. WPP Media was estimated to have 690 branded searches compared to Together’s 110, and held a 15.2% Share of Search versus Together’s 2.4%.

Share of Search among media agencies in New Zealand in August 2026Which is more popular in search, Together or WPP Media?
Together2.4%110 searches
vs
WPP Media15.2%690 searches

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Which is more popular in search, Together or WPP Media?

Compare media agencies that plan and buy advertising for New Zealand brands, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Together and WPP Media among media agencies in New Zealand, by month

Share of Search by month for WPP Media, Together. The figures are in the table below the chart.

View monthly share of search table
MonthdentsuPHDOMDWPP MediaMBMSpark FoundryTogether
Oct 202525.8%21.3%23.3%15.6%5.8%6.5%1.7%
Nov 202525.1%22%24.4%13%5.5%7%2.9%
Dec 202529.3%18.2%19.9%15.6%7.5%7.5%2%
Jan 202628.2%18.1%24.1%14.2%7.3%6.2%1.8%
Feb 202627.5%21.2%23%15.2%5.6%4.7%2.8%
Mar 202629.7%18.9%20.6%15.5%6.5%6.5%2.4%
Apr 202631.6%18.6%17.4%18.4%6%5.6%2.3%
May 202625.2%18.8%20.9%19%7.6%6%2.5%
Jun 202624.8%19.5%24.3%16.4%5.7%6.4%2.9%
Jul 202631%19.9%21.7%15.6%6.9%2.8%2.1%
Aug 202628.7%22.1%20.5%15.2%6.2%4.9%2.4%
Sep 2026———————

How has the Together and WPP Media comparison changed over the last 12 months?

  • WPP Media was ahead of Together in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Together’s estimated Share of Search among media agencies in New Zealand moved from 1.7% to 2.4%, and its estimated monthly branded searches moved from 80 to 110.
  • Across the 11 months ending August 2026, WPP Media’s estimated Share of Search among media agencies in New Zealand moved from 15.6% to 15.2%, and its estimated monthly branded searches moved from 750 to 690.

How did search popularity change for New Zealand media agencies in August 2026?

  1. WPP Media’s estimated Share of Search among media agencies in New Zealand has lost ground for 3 months in a row, from 19% to 15.2% in August 2026.

  2. Estimated monthly branded searches for Together in New Zealand rose 37.5% over 11 measured months, from 80 to 110 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Together’s and WPP Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Together

4 branded search terms

  • together media
  • together media agency
  • we are together
  • wearetogether

WPP Media

17 branded search terms

  • essencemediacom
  • group m nz
  • groupm
  • groupm new zealand
  • groupm nz
  • mediacom new zealand
  • mediacom nz
  • mindshare new zealand
  • mindshare nz
  • wavemaker new zealand
  • wavemaker nz
  • wpp media
  • wpp media agencies
  • wpp media agency
  • wpp media auckland
  • wpp media new zealand
  • wpp media nz

How the Brand Demand Index is measured

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