Brandwave

TNZ Group vs WebSMS:Which is more popular?

In September 2026, WebSMS had more branded searches than TNZ Group among SMS marketing platforms in New Zealand. WebSMS had about 70 branded searches, while TNZ Group had 40. WebSMS made up 1.4% of all SMS marketing platform searches we track, and TNZ Group accounted for 0.78%. When we asked ChatGPT and Google AI Overviews about SMS marketing platforms, TNZ Group appeared in four of the five answers and WebSMS in two. TNZ Group was mentioned before WebSMS in three out of four answers that named either.

Among SMS marketing platforms in New Zealand in September 2026

Who do people search for more?

WebSMS, about 75% more searches than TNZ Group

WebSMS 70 searchesTNZ Group 40 searches

Who does AI mention more?

TNZ Group, mentioned in 4 of 5 answers, WebSMS in 2

TNZ Group in 4 of 5WebSMS in 2 of 5

Who does AI recommend more?

TNZ Group, named ahead of WebSMS in 3 of 4 answers

TNZ Group first in 3WebSMS first in 1

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Top SMS marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TNZ Group was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. WebSMS was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. TNZ Group was listed before WebSMS in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TNZ Group1st
  2. Klaviyo2nd
  3. WebSMS3rd
  4. ClickSend4th
  5. Burst SMS5th
  6. Twilio6th
  7. Textmagic7th
  8. Modica–
  9. Attentive–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Klaviyo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TNZ Group4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickSend3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twilio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WebSMS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burst SMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Textmagic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Modica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Attentive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SMS marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is TNZ Group or WebSMS more popular in search?

This chart shows how often people search Google for TNZ Group and WebSMS by name. Each line represents a brand's share of searches for all nine SMS marketing platforms we track, month by month, from searches in New Zealand.

TNZ Group and WebSMS among SMS marketing platforms in New Zealand, by month

Share of searches by month for WebSMS, TNZ Group. The figures are in the table below the chart.

View monthly share of searches table
MonthKlaviyoTwilioClickSendModicaBurst SMSWebSMSTNZ GroupTextmagicAttentive
Oct 202555.6%30.7%6.3%2.3%3.3%0.19%0.57%0.77%0.38%
Nov 202560.2%27%4.6%3.1%2.9%0.41%0.62%0.83%0.41%
Dec 202551.6%35.3%6%2.7%2.4%0.54%0.82%0.54%0%
Jan 202655.7%30.2%6.3%2.8%2.6%0.7%0.93%0.7%0.23%
Feb 202651.8%34.6%5.8%2.2%3%0.65%0.86%0.65%0.43%
Mar 202652.9%34.7%6.4%2.2%2%0.55%0.73%0.36%0.18%
Apr 202652.9%34.7%6%2.2%2%0.91%0.55%0.55%0.18%
May 202657.8%30.5%5.5%2.4%1.8%0.64%0.8%0.48%0.16%
Jun 202653%34.7%6.4%1.8%1.6%0.73%0.91%0.55%0.18%
Jul 202653%34.7%6%1.8%2.6%0.73%0.91%0.18%0%
Aug 202656.2%31%6.4%1.9%1.7%1.4%0.78%0.39%0.19%
Sep 202656.2%31%6.6%2.3%1.4%1.4%0.78%0.39%0%

How has the TNZ Group and WebSMS comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: WebSMS took it in April 2026, TNZ Group took it in May 2026, WebSMS took it in August 2026.
  • Across the 12 months ending September 2026, TNZ Group’s share of searches among SMS marketing platforms in New Zealand moved from 0.57% to 0.78%, and its estimated monthly branded searches moved from 30 to 40.
  • Across the 12 months ending September 2026, WebSMS’s share of searches among SMS marketing platforms in New Zealand moved from 0.19% to 1.4%, and its estimated monthly branded searches moved from 10 to 70.

How did search popularity change for New Zealand SMS marketing platforms in September 2026?

2 changes

  1. Estimated monthly branded searches for WebSMS in New Zealand rose 600% over 12 measured months, from 10 to 70 in September 2026.

  2. Estimated monthly branded searches for TNZ Group in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using TNZ Group’s and WebSMS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

TNZ Group

1 branded search term

  • tnz group

WebSMS

1 branded search term

  • websms

How the Brand Demand Index is measured

Other head-to-heads among SMS marketing platforms

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