Brandwave

TK Elevator vs Vestner:Which is more popular?

In September 2026, Vestner had more branded searches than TK Elevator among lifts and elevators in New Zealand. Vestner had about 70 branded searches, while TK Elevator had 40. Vestner made up 8.9% of all lifts and elevator searches we track, and TK Elevator accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about lifts and elevators, TK Elevator and Vestner each appeared in three of the five answers. Vestner was mentioned before TK Elevator in three out of five answers.

Among lifts and elevators in New Zealand in September 2026

Who do people search for more?

Vestner, about 75% more searches than TK Elevator

Vestner 70 searchesTK Elevator 40 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

TK Elevator in 3 of 5Vestner in 3 of 5

Who does AI recommend more?

Vestner, named ahead of TK Elevator in 3 of 5 answers

Vestner first in 3TK Elevator first in 2

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Top lifts and elevators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TK Elevator was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Vestner was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Vestner was listed before TK Elevator in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vestner1st
  2. KONE2nd
  3. Schindler3rd
  4. Otis4th
  5. Cremer Lifts5th
  6. Powerglide Elevators6th
  7. TK Elevator7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schindler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Otis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KONE4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cremer Lifts3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vestner3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TK Elevator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Powerglide Elevators2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about lifts and elevators

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is TK Elevator or Vestner more popular in search?

This chart shows how often people search Google for TK Elevator and Vestner by name. Each line represents a brand's share of searches for all seven lifts and elevators we track, month by month, from searches in New Zealand.

TK Elevator and Vestner among lifts and elevators in New Zealand, by month

Share of searches by month for Vestner, TK Elevator. The figures are in the table below the chart.

View monthly share of searches table
MonthPowerglide ElevatorsCremer LiftsOtisKONEVestnerSchindlerTK Elevator
Oct 202536.4%18.2%14.3%9.1%11.7%6.5%3.9%
Nov 202540.7%17.3%17.3%8.6%11.1%2.5%2.5%
Dec 202529.1%25.5%20%5.5%12.7%5.5%1.8%
Jan 202636.7%26.6%13.9%6.3%11.4%3.8%1.3%
Feb 202631.9%27.7%14.9%7.4%11.7%4.3%2.1%
Mar 202634.1%23.9%12.5%8%10.2%5.7%5.7%
Apr 202633.8%23%12.2%9.5%12.2%5.4%4.1%
May 202635.3%24.7%10.6%8.2%10.6%5.9%4.7%
Jun 202635.4%25.6%8.5%8.5%11%6.1%4.9%
Jul 202640.3%22.1%11.7%6.5%9.1%5.2%5.2%
Aug 202638%21.5%11.4%8.9%11.4%6.3%2.5%
Sep 202639.2%21.5%11.4%8.9%8.9%5.1%5.1%

How has the TK Elevator and Vestner comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand lifts and elevators in September 2026?

2 changes
  1. In September 2026, TK Elevator gained share of searches among lifts and elevators in New Zealand, from 2.5% to 5.1%.

  2. In September 2026, Vestner lost share of searches among lifts and elevators in New Zealand, from 11.4% to 8.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using TK Elevator’s and Vestner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

TK Elevator

1 branded search term

  • tk elevator

Vestner

1 branded search term

  • vestner

How the Brand Demand Index is measured

Other head-to-heads among lifts and elevators

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