Brandwave

The White Swan Greytown vs Wharekauhau Country Estate:Which is more popular?

In September 2026, The White Swan Greytown had more branded searches than Wharekauhau Country Estate among wairarapa hotels and accommodation in New Zealand. The White Swan Greytown had about 2,300 branded searches, while Wharekauhau Country Estate had 1,600. The White Swan Greytown made up 16.6% of all wairarapa hotels and accommodation searches we track, and Wharekauhau Country Estate accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about wairarapa hotels and accommodation, Wharekauhau Country Estate appeared in two of the three answers and The White Swan Greytown in one. The White Swan Greytown and Wharekauhau Country Estate were each mentioned first in one of the two answers that named either.

Among wairarapa hotels and accommodation in New Zealand in September 2026

Who do people search for more?

The White Swan Greytown, about 44% more searches than Wharekauhau Country Estate

The White Swan Greytown 2.3K searchesWharekauhau Country Estate 1.6K searches

Who does AI mention more?

Wharekauhau Country Estate, mentioned in 2 of 3 answers, The White Swan Greytown in 1

Wharekauhau Country Estate in 2 of 3The White Swan Greytown in 1 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

The White Swan Greytown first in 1Wharekauhau Country Estate first in 1

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Top wairarapa hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, Wharekauhau Country Estate was mentioned in two out of three: in two of the three ChatGPT answers. The White Swan Greytown was mentioned in one out of three: in one of the three ChatGPT answers. The White Swan Greytown and Wharekauhau Country Estate were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Parehua Resort1st
  2. Martinborough Hotel2nd
  3. Wharekauhau Country Estate3rd
  4. The White Swan Country Hotel4th
  5. The White Swan Greytown5th
  6. Copthorne Solway Park–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about wairarapa hotels and accommodation

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is The White Swan Greytown or Wharekauhau Country Estate more popular in search?

This chart shows how often people search Google for The White Swan Greytown and Wharekauhau Country Estate by name. Each line represents a brand's share of searches for all six wairarapa hotels and accommodation we track, month by month, from searches in New Zealand.

The White Swan Greytown and Wharekauhau Country Estate among wairarapa hotels and accommodation in New Zealand, by month

Share of searches by month for The White Swan Greytown, Wharekauhau Country Estate. The figures are in the table below the chart.

View monthly share of searches table
MonthCopthorne Solway ParkMartinborough HotelThe White Swan GreytownParehua ResortWharekauhau Country EstateThe White Swan Country Hotel
Oct 202532.5%20.4%14.5%11.6%13.8%7.2%
Nov 202532.7%20.4%14.4%11.5%13.7%7.2%
Dec 202525.2%23.2%17.4%12.7%12.7%8.7%
Jan 202624.6%23.1%15.5%15.5%12.8%8.5%
Feb 202624.2%24.7%16.8%15.5%10.3%8.4%
Mar 202625.6%23.8%17.8%13%10.9%8.9%
Apr 202627.5%20%17%14.1%11.8%9.6%
May 202632.3%19.2%16.4%13.5%11.4%7.1%
Jun 202633.3%19%16.9%13.9%9.5%7.3%
Jul 202629.3%18.6%22.8%10.4%6.5%12.4%
Aug 202626.8%20.3%17.9%14.3%11.6%9%
Sep 202632.5%18.4%16.6%11.5%11.5%9.4%

How has the The White Swan Greytown and Wharekauhau Country Estate comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand wairarapa hotels and accommodation in September 2026?

2 changes

  1. In September 2026, The White Swan Greytown lost share of searches among wairarapa hotels and accommodation in New Zealand, from 17.9% to 16.6%.

  2. Estimated monthly branded searches for Wharekauhau Country Estate in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using The White Swan Greytown’s and Wharekauhau Country Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The White Swan Greytown

2 branded search terms

  • the white swan greytown
  • white swan greytown

Wharekauhau Country Estate

1 branded search term

  • wharekauhau country estate

How the Brand Demand Index is measured

Other head-to-heads among wairarapa hotels and accommodation

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