Brandwave

The George vs The Mayfair:Which is more popular?

In September 2026, The George had more branded searches than The Mayfair among Christchurch hotels in New Zealand. The George had about 4,890 branded searches, while The Mayfair had 480. The George made up 11.2% of all Christchurch hotel searches we track, and The Mayfair accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about Christchurch hotels, both The George and The Mayfair appeared in all three answers. The George was mentioned before The Mayfair in every answer.

Among Christchurch hotels in New Zealand in September 2026

Who do people search for more?

The George, about 10 searches for every 1 for The Mayfair

The George 4.9K searchesThe Mayfair 480 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

The George in 3 of 3The Mayfair in 3 of 3

Who does AI recommend more?

The George, named ahead of The Mayfair in every answer

The George first in 3The Mayfair never first

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Top Christchurch hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, both The George and The Mayfair showed up in all three answers. The George was listed before The Mayfair in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The George1st
  2. The Mayfair2nd
  3. Hotel Montreal3rd
  4. The Observatory Hotel4th
  5. Sudima Christchurch Airport5th
  6. Rydges Latimer Christchurch–
  7. Novotel Christchurch Cathedral Square–
  8. Crowne Plaza Christchurch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch hotels

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is The George or The Mayfair more popular in search?

This chart shows how often people search Google for The George and The Mayfair by name. Each line represents a brand's share of searches for all eight Christchurch hotels we track, month by month, from searches in New Zealand.

The George and The Mayfair among Christchurch hotels in New Zealand, by month

Share of searches by month for The George, The Mayfair. The figures are in the table below the chart.

View monthly share of searches table
MonthSudima Christchurch AirportRydges Latimer ChristchurchNovotel Christchurch Cathedral SquareThe GeorgeCrowne Plaza ChristchurchHotel MontrealThe MayfairThe Observatory Hotel
Oct 202528.4%23.2%21.3%11.4%9%4.7%1.7%0.33%
Nov 202527.8%22.7%19.8%13.5%8.7%5.7%1.6%0.21%
Dec 202527.6%22.6%23.1%10.9%8.5%5.7%1.3%0.21%
Jan 202627.4%22.4%24.1%10.8%8.6%4.5%2%0.25%
Feb 202626.5%21.7%23.3%12.9%8.4%5.5%1.6%0.2%
Mar 202628.3%23.1%21.4%11.4%9%4.7%1.7%0.33%
Apr 202627.9%22.8%23.4%10.9%8.7%4.6%1.4%0.32%
May 202627%22%22.6%10.4%10.2%5.6%1.6%0.58%
Jun 202628.7%23.5%20.7%9.5%11%4.7%1.4%0.62%
Jul 202628%22.8%22.7%9.2%10.9%4.6%1.4%0.32%
Aug 202627.2%22.2%22.8%11%9.4%5.6%1.3%0.47%
Sep 202627.7%22.7%22.6%11.2%8.7%5.7%1.1%0.32%

How has the The George and The Mayfair comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch hotels in September 2026?

1 change
  1. Estimated monthly branded searches for The Mayfair in New Zealand fell 33.3% over 12 measured months, from 720 to 480 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using The George’s and The Mayfair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The George

3 branded search terms

  • the george
  • the george accommodation
  • the george hotel

The Mayfair

1 branded search term

  • the mayfair christchurch

How the Brand Demand Index is measured

Other head-to-heads among Christchurch hotels

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