The Breeze vs ZM:Which is more popular by branded search in New Zealand?
In August 2026, The Breeze had more branded searches than ZM among radio stations in New Zealand. The Breeze was estimated to have 17.2K branded searches compared to ZM’s 10.4K, and held a 7.6% Share of Search versus ZM’s 4.6%.
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Which is more popular in search, The Breeze or ZM?
Compare New Zealand commercial and public radio stations, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Breeze, ZM. The figures are in the table below the chart.
View monthly share of search table
| Month | Newstalk ZB | RNZ National | The Rock | The Breeze | Radio Hauraki | More FM | The Hits | ZM | Coast | The Edge | Magic |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 22.9% | 11.4% | 8.3% | 5.1% | 7.6% | 4.7% | 3.5% | 5.4% | 3% | 1.8% |
| Nov 2025 | 24.1% | 24% | 9.8% | 10.2% | 5.7% | 6.7% | 4.5% | 3.6% | 5.9% | 3.1% | 2.4% |
| Dec 2025 | 26.6% | 22.6% | 9.7% | 9.3% | 6.4% | 6.7% | 4.4% | 3.5% | 6.6% | 2.8% | 1.4% |
| Jan 2026 | 27.4% | 24.4% | 8.1% | 8% | 6.5% | 6.6% | 4.5% | 4.4% | 6% | 2.9% | 1.1% |
| Feb 2026 | 26.8% | 23.1% | 8.8% | 7.8% | 6.4% | 8.1% | 5% | 4.8% | 5.4% | 2.9% | 0.94% |
| Mar 2026 | 27.9% | 24.5% | 8.9% | 7.8% | 5.4% | 7.9% | 4.3% | 4% | 5.5% | 2.9% | 0.82% |
| Apr 2026 | 29.9% | 25.7% | 8.1% | 9.5% | 4.8% | 6.2% | 3.8% | 4% | 4.8% | 2.5% | 0.73% |
| May 2026 | 26.1% | 23.3% | 9.4% | 9% | 5.1% | 7.7% | 5% | 4.6% | 6% | 3.2% | 0.62% |
| Jun 2026 | 26.8% | 23.7% | 9.1% | 8.6% | 5.2% | 7.6% | 5.3% | 4.1% | 6.2% | 2.8% | 0.61% |
| Jul 2026 | 27.3% | 24.1% | 10% | 8.3% | 5.3% | 6.5% | 5.9% | 4.1% | 5.2% | 2.8% | 0.59% |
| Aug 2026 | 27.5% | 20.2% | 15% | 7.6% | 6.6% | 6.4% | 4.6% | 4.6% | 4.5% | 2.5% | 0.63% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the The Breeze and ZM comparison changed over the last 12 months?
3 findings
- The Breeze was ahead of ZM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, The Breeze’s estimated Share of Search among radio stations in New Zealand moved from 8.3% to 7.6%, and its estimated monthly branded searches moved from 19.8K to 17.2K.
- Across the 11 months ending August 2026, ZM’s estimated Share of Search among radio stations in New Zealand moved from 3.5% to 4.6%, and its estimated monthly branded searches moved from 8.3K to 10.4K.
How did search popularity change for New Zealand radio stations in August 2026?
2 changes
In August 2026, The Breeze lost estimated Share of Search among radio stations in New Zealand, from 8.3% to 7.6%.
In August 2026, ZM rose from 9th to 8th among radio stations in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using The Breeze’s and ZM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Breeze
25 branded search terms
- breeze classic
- breeze fm
- rova the breeze
- The Breeze
- the breeze 93.4 fm auckland
- the breeze auckland
- the breeze canterbury
- the breeze classic
- the breeze dunedin
- the breeze fm
- the breeze fm live
- the breeze hawkes bay
- the breeze listen live
- the breeze live
- the breeze manawatu
- the breeze nelson
- the breeze nz
- the breeze radio
- the breeze radio station
- the breeze rova
- the breeze rova nz
- the breeze tauranga
- the breeze timaru
- the breeze waikato
- the breeze website
ZM
14 branded search terms
- iheartradio zm
- live zm
- online zm
- radio zm
- ZM
- zm auckland
- zm dunedin
- zm listen live
- zm live
- zm online
- zm online nz
- zm radio
- zm secret sound
- zm wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.