Brandwave

How popular isThe Breeze in search?

In August 2026, there were an estimated 17.2K branded searches for The Breeze in New Zealand which is down 13.3% over the last 11 months. The Breeze holds 7.6% estimated Share of Search among New Zealand radio stations and is ranked 4th of 11 competitors for search popularity.

Share of Search, August 2026
  1. Newstalk ZB27.5%
  2. RNZ National20.2%
  3. The Rock15%
  4. The Breeze7.6%
  5. Radio Hauraki6.6%
  6. More FM6.4%
  7. The Hits4.6%
  8. ZM4.6%
  9. Coast4.5%
  10. The Edge2.5%
  11. +1 more
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Which radio stations compete with The Breeze?

The Breeze against radio stations in New Zealand, by month

Share of Search by month for Newstalk ZB, RNZ National, The Rock, The Breeze, Radio Hauraki, More FM, The Hits, ZM, Coast, The Edge. The figures are in the table below the chart.

View monthly share of search table
MonthNewstalk ZBRNZ NationalThe RockThe BreezeRadio HaurakiMore FMThe HitsZMCoastThe EdgeMagic
Oct 202526.3%22.9%11.4%8.3%5.1%7.6%4.7%3.5%5.4%3%1.8%
Nov 202524.1%24%9.8%10.2%5.7%6.7%4.5%3.6%5.9%3.1%2.4%
Dec 202526.6%22.6%9.7%9.3%6.4%6.7%4.4%3.5%6.6%2.8%1.4%
Jan 202627.4%24.4%8.1%8%6.5%6.6%4.5%4.4%6%2.9%1.1%
Feb 202626.8%23.1%8.8%7.8%6.4%8.1%5%4.8%5.4%2.9%0.94%
Mar 202627.9%24.5%8.9%7.8%5.4%7.9%4.3%4%5.5%2.9%0.82%
Apr 202629.9%25.7%8.1%9.5%4.8%6.2%3.8%4%4.8%2.5%0.73%
May 202626.1%23.3%9.4%9%5.1%7.7%5%4.6%6%3.2%0.62%
Jun 202626.8%23.7%9.1%8.6%5.2%7.6%5.3%4.1%6.2%2.8%0.61%
Jul 202627.3%24.1%10%8.3%5.3%6.5%5.9%4.1%5.2%2.8%0.59%
Aug 202627.5%20.2%15%7.6%6.6%6.4%4.6%4.6%4.5%2.5%0.63%
Sep 2026———————————

  1. 1.Newstalk ZB

    27.5%

    held 1st · 62.4K estimated branded searches · +22.1% vs prior month · +0.2 points

  2. 2.RNZ National

    20.2%

    held 2nd · 45.9K estimated branded searches · +1.9% vs prior month · -3.9 points

  3. 3.The Rock

    15%

    held 3rd · 34.1K estimated branded searches · +81.3% vs prior month · +5 points

  4. 4.The Breeze

    7.6%

    held 4th · 17.2K estimated branded searches · +10.6% vs prior month · -0.7 points

  5. 5.Radio Hauraki

    6.6%

    moved from 7th to 5th · 14.9K estimated branded searches · +49.5% vs prior month · +1.2 points

  6. 6.More FM

    6.4%

    moved from 5th to 6th · 14.6K estimated branded searches · +20.3% vs prior month · -0.1 points

  7. 7.The Hits

    4.6%

    moved from 6th to 7th · 10.6K estimated branded searches · -4.2% vs prior month · -1.2 points

  8. 8.ZM

    4.6%

    moved from 9th to 8th · 10.4K estimated branded searches · +36.1% vs prior month · +0.5 points

  9. 9.Coast

    4.5%

    moved from 8th to 9th · 10.1K estimated branded searches · +4.4% vs prior month · -0.7 points

  10. 10.The Edge

    2.5%

    held 10th · 5.6K estimated branded searches · +8.5% vs prior month · -0.3 points

  11. 11.Magic

    0.63%

    held 11th · 1.4K estimated branded searches · +28.8% vs prior month · 0 points

Compare search popularity between The Breeze and its closest rivals

How has branded search demand for The Breeze changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The Breeze in New Zealand fell from 19.8K to 17.2K.
  • Across the 11 months ending August 2026, The Breeze’s estimated Share of Search among radio stations in New Zealand decreased from 8.3% to 7.6%.
  • Across the 11 months ending August 2026, The Breeze’s estimated Share of Search among radio stations in New Zealand peaked at 10.2% in November 2025 and was lowest at 7.6% in August 2026.

How did search popularity change for New Zealand radio stations in August 2026?

  1. In August 2026, Radio Hauraki overtook The Hits to rank 5th among radio stations in New Zealand, at 6.6%.

  2. In August 2026, The Rock gained estimated Share of Search among radio stations in New Zealand, from 10% to 15%.

  3. In August 2026, RNZ National lost estimated Share of Search among radio stations in New Zealand, from 24.1% to 20.2%.

  4. In August 2026, The Hits lost estimated Share of Search among radio stations in New Zealand, from 5.9% to 4.6%.

  5. In August 2026, The Breeze lost estimated Share of Search among radio stations in New Zealand, from 8.3% to 7.6%.

  6. In August 2026, Coast lost estimated Share of Search among radio stations in New Zealand, from 5.2% to 4.5%.

How is The Breeze measured?

Brandwave collects information about searches that people make online using The Breeze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

25 branded search terms

  • breeze classic
  • breeze fm
  • rova the breeze
  • The Breeze
  • the breeze 93.4 fm auckland
  • the breeze auckland
  • the breeze canterbury
  • the breeze classic
  • the breeze dunedin
  • the breeze fm
  • the breeze fm live
  • the breeze hawkes bay
  • the breeze listen live
  • the breeze live
  • the breeze manawatu
  • the breeze nelson
  • the breeze nz
  • the breeze radio
  • the breeze radio station
  • the breeze rova
  • the breeze rova nz
  • the breeze tauranga
  • the breeze timaru
  • the breeze waikato
  • the breeze website

How the Brand Demand Index is measured

Who owns The Breeze?

The Breeze is owned by MediaWorks. Brandwave also tracks More FM, Magic, rova, The Edge and The Rock, owned by the same company, in New Zealand.

Do you work for The Breeze? To request corrections or removal please contact us via our support page and we will be happy to assist.

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