Textmagic vs Twilio:Which is more popular in New Zealand?
In October 2026, Twilio had more branded searches than Textmagic among SMS marketing platforms in New Zealand. Twilio had about 1,600 branded searches, while Textmagic had 20. Twilio made up 34.3% of all SMS marketing platform searches we track, and Textmagic accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about SMS marketing platforms, Twilio appeared in two of the five answers and Textmagic in one. Twilio was mentioned before Textmagic in two out of three answers that named either.
Who do people search for more?
Twilio, about 80 searches for every 1 for Textmagic
Who does AI mention more?
Twilio, mentioned in 2 of 5 answers, Textmagic in 1
Who does AI recommend more?
Twilio, named ahead of Textmagic in 2 of 3 answers
Follow Textmagic vs Twilio and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top SMS marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Twilio was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Textmagic was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Twilio was listed before Textmagic in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Klaviyo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TNZ Group4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ClickSend3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Twilio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WebSMS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Burst SMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Textmagic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Modica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Attentive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SMS marketing platforms
5 answers
Asked ChatGPT
“Which SMS marketing platform should I use in New Zealand?”
Asked ChatGPT
“What are the best SMS marketing platforms in New Zealand?”
Asked ChatGPT
“What's the best SMS marketing platform in New Zealand for customer messaging?”
Searched Google, AI Overview
“sms marketing platforms”
Searched Google, AI Overview
“bulk sms nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Textmagic or Twilio more popular in search?
This chart shows how often people search Google for Textmagic and Twilio by name. Each line represents a brand's share of searches for all nine SMS marketing platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Twilio, Textmagic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Klaviyo | Twilio | ClickSend | Modica | WebSMS | Burst SMS | TNZ Group | Textmagic | Attentive |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 60.2% | 27% | 4.6% | 3.1% | 0.41% | 2.9% | 0.62% | 0.83% | 0.41% |
| Dec 2025 | 51.6% | 35.3% | 6% | 2.7% | 0.54% | 2.4% | 0.82% | 0.54% | 0% |
| Jan 2026 | 55.7% | 30.2% | 6.3% | 2.8% | 0.7% | 2.6% | 0.93% | 0.7% | 0.23% |
| Feb 2026 | 51.8% | 34.6% | 5.8% | 2.2% | 0.65% | 3% | 0.86% | 0.65% | 0.43% |
| Mar 2026 | 52.9% | 34.7% | 6.4% | 2.2% | 0.55% | 2% | 0.73% | 0.36% | 0.18% |
| Apr 2026 | 52.9% | 34.7% | 6% | 2.2% | 0.91% | 2% | 0.55% | 0.55% | 0.18% |
| May 2026 | 57.8% | 30.5% | 5.5% | 2.4% | 0.64% | 1.8% | 0.8% | 0.48% | 0.16% |
| Jun 2026 | 53% | 34.7% | 6.4% | 1.8% | 0.73% | 1.6% | 0.91% | 0.55% | 0.18% |
| Jul 2026 | 53% | 34.7% | 6% | 1.8% | 0.73% | 2.6% | 0.91% | 0.18% | 0% |
| Aug 2026 | 56.2% | 31% | 6.4% | 1.9% | 1.4% | 1.7% | 0.78% | 0.39% | 0.19% |
| Sep 2026 | 56.2% | 31% | 6.6% | 2.3% | 1.4% | 1.4% | 0.78% | 0.39% | 0% |
| Oct 2026 | 51.4% | 34.3% | 7.1% | 2.1% | 1.9% | 1.5% | 1.1% | 0.43% | 0.21% |
How has branded search for Textmagic and Twilio changed in New Zealand over the last 12 months?
3 findings
- Twilio was ahead of Textmagic in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Textmagic’s share of searches among SMS marketing platforms in New Zealand moved from 0.83% to 0.43%, and its estimated monthly branded searches moved from 40 to 20.
- Across the 12 months ending October 2026, Twilio’s share of searches among SMS marketing platforms in New Zealand moved from 27% to 34.3%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for New Zealand SMS marketing platforms in October 2026?
2 changes
In October 2026, Twilio gained share of searches among SMS marketing platforms in New Zealand, from 31% to 34.3%.
Estimated monthly branded searches for Textmagic in New Zealand fell 50% over 12 measured months, from 40 to 20 in October 2026.
How are Textmagic’s and Twilio’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Textmagic’s and Twilio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among SMS marketing platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.