Brandwave

Textmagic vs TNZ Group:Which is more popular?

In September 2026, TNZ Group had more branded searches than Textmagic among SMS marketing platforms in New Zealand. TNZ Group had about 40 branded searches, while Textmagic had 20. TNZ Group made up 0.78% of all SMS marketing platform searches we track, and Textmagic accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about SMS marketing platforms, TNZ Group appeared in four of the five answers and Textmagic in one. TNZ Group was mentioned before Textmagic in four out of five answers.

Among SMS marketing platforms in New Zealand in September 2026

Who do people search for more?

TNZ Group, about 2 searches for every 1 for Textmagic

TNZ Group 40 searchesTextmagic 20 searches

Who does AI mention more?

TNZ Group, mentioned in 4 of 5 answers, Textmagic in 1

TNZ Group in 4 of 5Textmagic in 1 of 5

Who does AI recommend more?

TNZ Group, named ahead of Textmagic in 4 of 5 answers

TNZ Group first in 4Textmagic first in 1

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Top SMS marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TNZ Group was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Textmagic was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. TNZ Group was listed before Textmagic in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TNZ Group1st
  2. Klaviyo2nd
  3. WebSMS3rd
  4. ClickSend4th
  5. Burst SMS5th
  6. Twilio6th
  7. Textmagic7th
  8. Modica–
  9. Attentive–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Klaviyo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TNZ Group4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickSend3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twilio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WebSMS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burst SMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Textmagic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Modica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Attentive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SMS marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Textmagic or TNZ Group more popular in search?

This chart shows how often people search Google for Textmagic and TNZ Group by name. Each line represents a brand's share of searches for all nine SMS marketing platforms we track, month by month, from searches in New Zealand.

Textmagic and TNZ Group among SMS marketing platforms in New Zealand, by month

Share of searches by month for TNZ Group, Textmagic. The figures are in the table below the chart.

View monthly share of searches table
MonthKlaviyoTwilioClickSendModicaBurst SMSWebSMSTNZ GroupTextmagicAttentive
Oct 202555.6%30.7%6.3%2.3%3.3%0.19%0.57%0.77%0.38%
Nov 202560.2%27%4.6%3.1%2.9%0.41%0.62%0.83%0.41%
Dec 202551.6%35.3%6%2.7%2.4%0.54%0.82%0.54%0%
Jan 202655.7%30.2%6.3%2.8%2.6%0.7%0.93%0.7%0.23%
Feb 202651.8%34.6%5.8%2.2%3%0.65%0.86%0.65%0.43%
Mar 202652.9%34.7%6.4%2.2%2%0.55%0.73%0.36%0.18%
Apr 202652.9%34.7%6%2.2%2%0.91%0.55%0.55%0.18%
May 202657.8%30.5%5.5%2.4%1.8%0.64%0.8%0.48%0.16%
Jun 202653%34.7%6.4%1.8%1.6%0.73%0.91%0.55%0.18%
Jul 202653%34.7%6%1.8%2.6%0.73%0.91%0.18%0%
Aug 202656.2%31%6.4%1.9%1.7%1.4%0.78%0.39%0.19%
Sep 202656.2%31%6.6%2.3%1.4%1.4%0.78%0.39%0%

How has the Textmagic and TNZ Group comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: TNZ Group took it in December 2025.
  • Across the 12 months ending September 2026, Textmagic’s share of searches among SMS marketing platforms in New Zealand moved from 0.77% to 0.39%, and its estimated monthly branded searches moved from 40 to 20.
  • Across the 12 months ending September 2026, TNZ Group’s share of searches among SMS marketing platforms in New Zealand moved from 0.57% to 0.78%, and its estimated monthly branded searches moved from 30 to 40.

How did search popularity change for New Zealand SMS marketing platforms in September 2026?

2 changes

  1. Estimated monthly branded searches for TNZ Group in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in September 2026.

  2. Estimated monthly branded searches for Textmagic in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Textmagic’s and TNZ Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Textmagic

2 branded search terms

  • textmagic
  • textmagic sms

TNZ Group

1 branded search term

  • tnz group

How the Brand Demand Index is measured

Other head-to-heads among SMS marketing platforms

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