Sudima Christchurch Airport vs The Observatory Hotel:Which is more popular?

Name: Sudima Christchurch Airport vs The Observatory Hotel: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Sudima Christchurch Airport had more branded searches than The Observatory Hotel among Christchurch hotels in New Zealand. Sudima Christchurch Airport had about 12,100 branded searches, while The Observatory Hotel had 140. Sudima Christchurch Airport made up 27.7% of all Christchurch hotel searches we track, and The Observatory Hotel accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about Christchurch hotels, The Observatory Hotel appeared in two of the three answers and Sudima Christchurch Airport in one. The Observatory Hotel was mentioned before Sudima Christchurch Airport in two out of three answers.

Among Christchurch hotels in New Zealand in September 2026

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Top Christchurch hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Observatory Hotel was mentioned in two out of three: in two of the three ChatGPT answers. Sudima Christchurch Airport was mentioned in one out of three: in one of the three ChatGPT answers. The Observatory Hotel was listed before Sudima Christchurch Airport in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
The George	Named in 3 of 3 ChatGPT answers	3 of 3
The Mayfair	Named in 3 of 3 ChatGPT answers	3 of 3
Hotel Montreal	Named in 2 of 3 ChatGPT answers	2 of 3
The Observatory Hotel	Named in 2 of 3 ChatGPT answers	2 of 3
Sudima Christchurch Airport	Named in 1 of 3 ChatGPT answers	1 of 3
Rydges Latimer Christchurch	Named in 0 of 3 ChatGPT answers	0 of 3
Novotel Christchurch Cathedral Square	Named in 0 of 3 ChatGPT answers	0 of 3
Crowne Plaza Christchurch	Named in 0 of 3 ChatGPT answers	0 of 3

The George3 of 3Named in 3 of 3 ChatGPT answers
The Mayfair3 of 3Named in 3 of 3 ChatGPT answers
Hotel Montreal2 of 3Named in 2 of 3 ChatGPT answers
The Observatory Hotel2 of 3Named in 2 of 3 ChatGPT answers
Sudima Christchurch Airport1 of 3Named in 1 of 3 ChatGPT answers
Rydges Latimer Christchurch0 of 3Named in 0 of 3 ChatGPT answers
Novotel Christchurch Cathedral Square0 of 3Named in 0 of 3 ChatGPT answers
Crowne Plaza Christchurch0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Christchurch hotels

3 answers

Asked ChatGPT
“Which hotel should I book in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best hotels in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best hotel in Christchurch, New Zealand for a city stay?”
Searched Google, AI Overview
“christchurch hotels”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“christchurch airport hotel”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Sudima Christchurch Airport or The Observatory Hotel more popular in search?

This chart shows how often people search Google for Sudima Christchurch Airport and The Observatory Hotel by name. Each line represents a brand's share of searches for all eight Christchurch hotels we track, month by month, from searches in New Zealand.

Sudima Christchurch Airport and The Observatory Hotel among Christchurch hotels in New Zealand, by month

Month	Sudima Christchurch Airport	Rydges Latimer Christchurch	Novotel Christchurch Cathedral Square	The George	Crowne Plaza Christchurch	Hotel Montreal	The Mayfair	The Observatory Hotel
Oct 2025	28.4%	23.2%	21.3%	11.4%	9%	4.7%	1.7%	0.33%
Nov 2025	27.8%	22.7%	19.8%	13.5%	8.7%	5.7%	1.6%	0.21%
Dec 2025	27.6%	22.6%	23.1%	10.9%	8.5%	5.7%	1.3%	0.21%
Jan 2026	27.4%	22.4%	24.1%	10.8%	8.6%	4.5%	2%	0.25%
Feb 2026	26.5%	21.7%	23.3%	12.9%	8.4%	5.5%	1.6%	0.2%
Mar 2026	28.3%	23.1%	21.4%	11.4%	9%	4.7%	1.7%	0.33%
Apr 2026	27.9%	22.8%	23.4%	10.9%	8.7%	4.6%	1.4%	0.32%
May 2026	27%	22%	22.6%	10.4%	10.2%	5.6%	1.6%	0.58%
Jun 2026	28.7%	23.5%	20.7%	9.5%	11%	4.7%	1.4%	0.62%
Jul 2026	28%	22.8%	22.7%	9.2%	10.9%	4.6%	1.4%	0.32%
Aug 2026	27.2%	22.2%	22.8%	11%	9.4%	5.6%	1.3%	0.47%
Sep 2026	27.7%	22.7%	22.6%	11.2%	8.7%	5.7%	1.1%	0.32%

How has the Sudima Christchurch Airport and The Observatory Hotel comparison changed over the last 12 months?

3 findings

Sudima Christchurch Airport was ahead of The Observatory Hotel in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Sudima Christchurch Airport’s share of searches among Christchurch hotels in New Zealand moved from 28.4% to 27.7%, and its estimated monthly branded searches held steady at 12.1K.
Across the 12 months ending September 2026, The Observatory Hotel’s share of searches among Christchurch hotels in New Zealand moved from 0.33% to 0.32%, and its estimated monthly branded searches held steady at 140.

How did search popularity change for New Zealand Christchurch hotels in September 2026?

1 change

In September 2026, Sudima Christchurch Airport gained share of searches among Christchurch hotels in New Zealand, from 27.2% to 27.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Sudima Christchurch Airport’s and The Observatory Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.