How popular isThe Observatory Hotel?
In September 2026, people searched for The Observatory Hotel by name about 140 times in New Zealand, about the same as the previous year. These searches made up 0.32% of all New Zealand Christchurch hotel searches, placing The Observatory Hotel eighth out of eight hotels. When we asked both ChatGPT and Google AI Overviews about Christchurch hotels, The Observatory Hotel appeared in two of the three answers and was the fourth most recommended of the eight.
The Observatory Hotel is the eighth most searched of 8 competitors and the fourth most recommended in AI answers.
Sudima Christchurch AirportShare of searches 27.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
Rydges Latimer ChristchurchShare of searches 22.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –- Novotel Christchurch Cathedral SquareShare of searches 22.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
The GeorgeShare of searches 11.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st- The Observatory HotelShare of searches 0.32%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
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Top Christchurch hotels in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Observatory Hotel was mentioned in two out of three: in two of the three ChatGPT answers. The Observatory Hotel is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The George3 of 3Named in 3 of 3 ChatGPT answers
- The Mayfair3 of 3Named in 3 of 3 ChatGPT answers
Hotel Montreal2 of 3Named in 2 of 3 ChatGPT answers- The Observatory Hotel2 of 3Named in 2 of 3 ChatGPT answers
- Sudima Christchurch Airport1 of 3Named in 1 of 3 ChatGPT answers
- Rydges Latimer Christchurch0 of 3Named in 0 of 3 ChatGPT answers
- Novotel Christchurch Cathedral Square0 of 3Named in 0 of 3 ChatGPT answers
Crowne Plaza Christchurch0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Christchurch hotels
3 answers
Asked ChatGPT
“Which hotel should I book in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best hotels in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best hotel in Christchurch, New Zealand for a city stay?”
Searched Google, AI Overview
“christchurch hotels”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“christchurch airport hotel”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which Christchurch hotels compete with The Observatory Hotel?
Share of searches by month for Sudima Christchurch Airport, Rydges Latimer Christchurch, Novotel Christchurch Cathedral Square, The George, Crowne Plaza Christchurch, Hotel Montreal, The Observatory Hotel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sudima Christchurch Airport | Rydges Latimer Christchurch | Novotel Christchurch Cathedral Square | The George | Crowne Plaza Christchurch | Hotel Montreal | The Mayfair | The Observatory Hotel |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.4% | 23.2% | 21.3% | 11.4% | 9% | 4.7% | 1.7% | 0.33% |
| Nov 2025 | 27.8% | 22.7% | 19.8% | 13.5% | 8.7% | 5.7% | 1.6% | 0.21% |
| Dec 2025 | 27.6% | 22.6% | 23.1% | 10.9% | 8.5% | 5.7% | 1.3% | 0.21% |
| Jan 2026 | 27.4% | 22.4% | 24.1% | 10.8% | 8.6% | 4.5% | 2% | 0.25% |
| Feb 2026 | 26.5% | 21.7% | 23.3% | 12.9% | 8.4% | 5.5% | 1.6% | 0.2% |
| Mar 2026 | 28.3% | 23.1% | 21.4% | 11.4% | 9% | 4.7% | 1.7% | 0.33% |
| Apr 2026 | 27.9% | 22.8% | 23.4% | 10.9% | 8.7% | 4.6% | 1.4% | 0.32% |
| May 2026 | 27% | 22% | 22.6% | 10.4% | 10.2% | 5.6% | 1.6% | 0.58% |
| Jun 2026 | 28.7% | 23.5% | 20.7% | 9.5% | 11% | 4.7% | 1.4% | 0.62% |
| Jul 2026 | 28% | 22.8% | 22.7% | 9.2% | 10.9% | 4.6% | 1.4% | 0.32% |
| Aug 2026 | 27.2% | 22.2% | 22.8% | 11% | 9.4% | 5.6% | 1.3% | 0.47% |
| Sep 2026 | 27.7% | 22.7% | 22.6% | 11.2% | 8.7% | 5.7% | 1.1% | 0.32% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.7% | 12.1K | -0.08% | +0.5 points | |
| 2, moved from 3rd to 2nd | 22.7% | 9.9K | 0% | +0.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.6% | 9.9K | -2.7% | -0.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11.2% | 4.9K | 0% | +0.2 points | |
| 5, held 5th | 8.7% | 3.8K | -9% | -0.7 points | |
| 6, held 6th | 5.7% | 2.5K | -0.8% | +0.1 points | |
| 7, held 7th | 1.1% | 480 | -18.6% | -0.2 points | |
| 8, held 8th | 0.32% | 140 | -33.3% | -0.2 points |
27.7%
Held 1st. 12.1K estimated branded searches, -0.08% vs prior month. Share +0.5 points.
22.7%
Moved from 3rd to 2nd. 9.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
Moved from 2nd to 3rd. 9.9K estimated branded searches, -2.7% vs prior month. Share -0.2 points.
11.2%
Held 4th. 4.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
Held 5th. 3.8K estimated branded searches, -9% vs prior month. Share -0.7 points.
5.7%
Held 6th. 2.5K estimated branded searches, -0.8% vs prior month. Share +0.1 points.
1.1%
Held 7th. 480 estimated branded searches, -18.6% vs prior month. Share -0.2 points.
0.32%
Held 8th. 140 estimated branded searches, -33.3% vs prior month. Share -0.2 points.
Compare popularity between The Observatory Hotel and its closest rivals
- The Observatory Hotel vs Novotel Christchurch Cathedral Square: compare popularity
- The Observatory Hotel vs The George: compare popularity
- The Observatory Hotel vs Crowne Plaza Christchurch: compare popularity
- The Observatory Hotel vs Hotel Montreal: compare popularity
- The Observatory Hotel vs The Mayfair: compare popularity
- Compare The Observatory Hotel with any brand
Every comparison with The Observatory Hotel
7 comparisons
- Crowne Plaza Christchurch vs The Observatory Hotel
- Hotel Montreal vs The Observatory Hotel
- Novotel Christchurch Cathedral Square vs The Observatory Hotel
- Rydges Latimer Christchurch vs The Observatory Hotel
- Sudima Christchurch Airport vs The Observatory Hotel
- The George vs The Observatory Hotel
- The Mayfair vs The Observatory Hotel
How has branded search demand for The Observatory Hotel changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Observatory Hotel in New Zealand held steady at 140.
- Across the 12 months ending September 2026, The Observatory Hotel’s share of searches among Christchurch hotels in New Zealand held steady, from 0.33% to 0.32%.
How did search popularity change for New Zealand Christchurch hotels in September 2026?
6 changes
In September 2026, Sudima Christchurch Airport gained share of searches among Christchurch hotels in New Zealand, from 27.2% to 27.7%.
In September 2026, Crowne Plaza Christchurch lost share of searches among Christchurch hotels in New Zealand, from 9.4% to 8.7%.
In September 2026, Rydges Latimer Christchurch rose from 3rd to 2nd among Christchurch hotels in New Zealand.
In September 2026, Novotel Christchurch Cathedral Square fell from 2nd to 3rd among Christchurch hotels in New Zealand.
Estimated monthly branded searches for Hotel Montreal in New Zealand rose 22.9% over 12 measured months, from 2K to 2.5K in September 2026.
Estimated monthly branded searches for The Mayfair in New Zealand fell 33.3% over 12 measured months, from 720 to 480 in September 2026.
How are The Observatory Hotel’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using The Observatory Hotel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- the observatory hotel
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Is The Observatory Hotel your brand?
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