Brandwave

Crowne Plaza Christchurch vs The Observatory Hotel:Which is more popular?

In September 2026, Crowne Plaza Christchurch had more branded searches than The Observatory Hotel among Christchurch hotels in New Zealand. Crowne Plaza Christchurch had about 3,820 branded searches, while The Observatory Hotel had 140. Crowne Plaza Christchurch made up 8.7% of all Christchurch hotel searches we track, and The Observatory Hotel accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about Christchurch hotels, The Observatory Hotel appeared in two of the three answers and Crowne Plaza Christchurch in none.

Among Christchurch hotels in New Zealand in September 2026

Who do people search for more?

Crowne Plaza Christchurch, about 27 searches for every 1 for The Observatory Hotel

Crowne Plaza Christchurch 3.8K searchesThe Observatory Hotel 140 searches

Who does AI mention more?

The Observatory Hotel, mentioned in 2 of 3 answers, Crowne Plaza Christchurch in 0

The Observatory Hotel in 2 of 3Crowne Plaza Christchurch in 0 of 3

Who does AI recommend more?

The Observatory Hotel, the only one of the two named

The Observatory Hotel first in 2Crowne Plaza Christchurch never named

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Top Christchurch hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Observatory Hotel was mentioned in two out of three: in two of the three ChatGPT answers. Crowne Plaza Christchurch did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The George1st
  2. The Mayfair2nd
  3. Hotel Montreal3rd
  4. The Observatory Hotel4th
  5. Sudima Christchurch Airport5th
  6. Rydges Latimer Christchurch–
  7. Novotel Christchurch Cathedral Square–
  8. Crowne Plaza Christchurch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Crowne Plaza Christchurch or The Observatory Hotel more popular in search?

This chart shows how often people search Google for Crowne Plaza Christchurch and The Observatory Hotel by name. Each line represents a brand's share of searches for all eight Christchurch hotels we track, month by month, from searches in New Zealand.

Crowne Plaza Christchurch and The Observatory Hotel among Christchurch hotels in New Zealand, by month

Share of searches by month for Crowne Plaza Christchurch, The Observatory Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthSudima Christchurch AirportRydges Latimer ChristchurchNovotel Christchurch Cathedral SquareThe GeorgeCrowne Plaza ChristchurchHotel MontrealThe MayfairThe Observatory Hotel
Oct 202528.4%23.2%21.3%11.4%9%4.7%1.7%0.33%
Nov 202527.8%22.7%19.8%13.5%8.7%5.7%1.6%0.21%
Dec 202527.6%22.6%23.1%10.9%8.5%5.7%1.3%0.21%
Jan 202627.4%22.4%24.1%10.8%8.6%4.5%2%0.25%
Feb 202626.5%21.7%23.3%12.9%8.4%5.5%1.6%0.2%
Mar 202628.3%23.1%21.4%11.4%9%4.7%1.7%0.33%
Apr 202627.9%22.8%23.4%10.9%8.7%4.6%1.4%0.32%
May 202627%22%22.6%10.4%10.2%5.6%1.6%0.58%
Jun 202628.7%23.5%20.7%9.5%11%4.7%1.4%0.62%
Jul 202628%22.8%22.7%9.2%10.9%4.6%1.4%0.32%
Aug 202627.2%22.2%22.8%11%9.4%5.6%1.3%0.47%
Sep 202627.7%22.7%22.6%11.2%8.7%5.7%1.1%0.32%

How has the Crowne Plaza Christchurch and The Observatory Hotel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch hotels in September 2026?

1 change

  1. In September 2026, Crowne Plaza Christchurch lost share of searches among Christchurch hotels in New Zealand, from 9.4% to 8.7%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Crowne Plaza Christchurch’s and The Observatory Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crowne Plaza Christchurch

4 branded search terms

  • crowne plaza christchurch
  • crowne plaza christchurch hotel
  • crowne plaza christchurch rooms
  • the crowne plaza christchurch

The Observatory Hotel

1 branded search term

  • the observatory hotel

How the Brand Demand Index is measured

Other head-to-heads among Christchurch hotels

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