Brandwave

Stuff vs The Post:Which is more popular by branded search in New Zealand?

In August 2026, Stuff had more branded searches than The Post among news publishers in New Zealand. Stuff was estimated to have 4.2M branded searches compared to The Post’s 37K, and held a 51.6% Share of Search versus The Post’s 0.45%.

Share of Search among news publishers in New Zealand in August 2026Which is more popular in search, Stuff or The Post?
Stuff51.6%4.2M searches
vs
The Post0.45%37K searches
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Which is more popular in search, Stuff or The Post?

Compare New Zealand news publishers and news sites, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Stuff and The Post among news publishers in New Zealand, by month

Share of Search by month for Stuff, The Post. The figures are in the table below the chart.

View monthly share of search table
MonthStuffNZ HeraldRNZ1NewsOtago Daily TimesThe PressThe SpinoffThe Postinterest.co.nzNewsroomBusinessDesk
Oct 202550%28.1%8.5%5.7%4.3%1.4%0.71%0.47%0.5%0.27%0.06%
Nov 202548.6%29.9%8.1%6.2%3.9%1.2%0.7%0.49%0.53%0.29%0.07%
Dec 202548.7%30%8.1%6.2%3.9%1.2%0.66%0.42%0.43%0.22%0.05%
Jan 202651.3%27.1%8.7%6.8%3.4%1.1%0.52%0.38%0.37%0.26%0.05%
Feb 202651.1%26.7%8.6%6.6%4.1%1.3%0.6%0.43%0.45%0.23%0.07%
Mar 202651.5%26.7%8.6%6.6%3.4%1.1%0.7%0.41%0.45%0.31%0.06%
Apr 202651.7%26.7%8.7%6.7%3.4%1.1%0.63%0.38%0.45%0.21%0.06%
May 202653.3%24.7%8.9%6.1%3.8%1.2%0.79%0.41%0.43%0.24%0.06%
Jun 202654.8%24.3%7.9%6.1%3.8%1.2%0.69%0.48%0.42%0.23%0.06%
Jul 202652.8%26.9%8.2%5.7%3.6%1.1%0.6%0.39%0.42%0.22%0.07%
Aug 202651.6%27.5%8.2%5.8%3.5%1.3%0.79%0.45%0.39%0.26%0.07%
Sep 2026———————————

How has the Stuff and The Post comparison changed over the last 12 months?

  • Stuff was ahead of The Post in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Stuff’s estimated Share of Search among news publishers in New Zealand moved from 50% to 51.6%, and its estimated monthly branded searches moved from 3.9M to 4.2M.
  • Across the 11 months ending August 2026, The Post’s estimated Share of Search among news publishers in New Zealand moved from 0.47% to 0.45%, and its estimated monthly branded searches moved from 37.1K to 37K.

How did search popularity change for New Zealand news publishers in August 2026?

  1. In August 2026, Stuff lost estimated Share of Search among news publishers in New Zealand, from 52.8% to 51.6%.

  2. In August 2026, The Post rose from 9th to 8th among news publishers in New Zealand.

How each brand is measured

Brandwave collects information about searches that people make online using Stuff’s and The Post’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stuff

19 branded search terms

  • news stuff
  • nz stuff
  • Stuff
  • stuff breaking news
  • stuff co nz
  • stuff latest news
  • stuff latest nz news
  • stuff nelson
  • stuff new zealand
  • stuff news
  • stuff news nz
  • stuff nz
  • stuff nz news
  • stuff quiz
  • stuff quizzes
  • stuff sport
  • stuff taranaki
  • stuff.co.nz
  • www stuff co nz

The Post

9 branded search terms

  • dom post
  • dominion post
  • the dominion post
  • The Post
  • the post news
  • the post nz
  • the post quiz
  • the post quiz today
  • the post wellington

How the Brand Demand Index is measured

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