Stiebel Eltron vs Thermann:Which is more popular by branded search in New Zealand?
In August 2026, Stiebel Eltron had more branded searches than Thermann among hot water system brands in New Zealand. Stiebel Eltron was estimated to have 1.6K branded searches compared to Thermann’s 190, and held a 9.9% Share of Search versus Thermann’s 1.1%.
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Which is more popular in search, Stiebel Eltron or Thermann?
Compare the hot water cylinder and gas water heater brands New Zealand homes use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stiebel Eltron, Thermann. The figures are in the table below the chart.
View monthly share of search table
| Month | Rinnai | Rheem | Stiebel Eltron | Thermann | Dux |
|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 38.4% | 9.6% | 1.3% | 0.51% |
| Nov 2025 | 47.6% | 39.1% | 11.2% | 1.2% | 0.74% |
| Dec 2025 | 51.2% | 37.5% | 9.2% | 1.4% | 0.73% |
| Jan 2026 | 48.2% | 40.2% | 9.9% | 0.98% | 0.71% |
| Feb 2026 | 52.6% | 36.6% | 9.1% | 1% | 0.62% |
| Mar 2026 | 48.5% | 39.9% | 9.6% | 1.4% | 0.61% |
| Apr 2026 | 48.3% | 38.6% | 11.5% | 1% | 0.54% |
| May 2026 | 46.8% | 41.7% | 10% | 0.93% | 0.58% |
| Jun 2026 | 48% | 40.6% | 10% | 0.98% | 0.52% |
| Jul 2026 | 50.1% | 38% | 10.6% | 0.96% | 0.39% |
| Aug 2026 | 49.3% | 39.2% | 9.9% | 1.1% | 0.54% |
| Sep 2026 | — | — | — | — | — |
How has the Stiebel Eltron and Thermann comparison changed over the last 12 months?
3 findings
- Stiebel Eltron was ahead of Thermann in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Stiebel Eltron’s estimated Share of Search among hot water system brands in New Zealand moved from 9.6% to 9.9%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 11 months ending August 2026, Thermann’s estimated Share of Search among hot water system brands in New Zealand moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 180 to 190.
How did search popularity change for New Zealand hot water system brands in August 2026?
1 change
In August 2026, Stiebel Eltron lost estimated Share of Search among hot water system brands in New Zealand, from 10.6% to 9.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Stiebel Eltron’s and Thermann’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Stiebel Eltron
7 branded search terms
- stiebel eltron
- stiebel eltron heater
- stiebel eltron hot water
- stiebel eltron hot water cylinder
- stiebel eltron near me
- stiebel eltron nz
- stiebeleltron
Thermann
5 branded search terms
- thermann
- thermann gas hot water
- thermann hot water
- thermann hot water cylinder
- thermann nz
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